PlayStation starts global creative-agency search

Six-year incumbent BBH is not participating in the review.

PlayStation’s global creative business is in review after half a decade with BBH. 

After six great years partnering with PlayStation, BBH has decided not to participate in the global pitch process, a spokesperson told Campaign US. We're incredibly proud of the amazing work we created together on this iconic brand. We wish PlayStation the best as they build on the success we created together.

R3 is...

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