Ad Nut
Sep 7, 2015

Pimped-out pram pokes fun at overloaded wireless plans

From the US: 'Latot stroller' for Total Wireless by The Martin Agency

Pimped-out pram pokes fun at overloaded wireless plans

From Campaign US

Earlier this summer, TracFone Wireless Inc. company Total Wireless targeted families with a spot by The Martin Agency featuring a dad and his baby. The real star of the ad was a souped-up stroller. The stroller, Latot, is a stand-in for phone plans with all kinds of bells and whistles that most people don't need. A supporting website and web film (below) for the over-the-top toddler accessory elaborates on the frivolous features.

Viewers who click through to "find a dealer" at the end of the video are met with a message: "If you think this is ridiculous, take a look at your wireless plan."


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

4 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

4 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

12 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.