From Campaign US:
Earlier this summer, TracFone Wireless Inc. company Total Wireless targeted families with a spot by The Martin Agency featuring a dad and his baby. The real star of the ad was a souped-up stroller. The stroller, Latot, is a stand-in for phone plans with all kinds of bells and whistles that most people don't need. A supporting website latotstroller.com and web film (below) for the over-the-top toddler accessory elaborates on the frivolous features.
Viewers who click through to "find a dealer" at the end of the video are met with a message: "If you think this is ridiculous, take a look at your wireless plan."
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