Vicky Santos
Jun 22, 2011

PHILIPPINES FOCUS: Is 2011 a year of change for the FMCG scene in the Philippines?

PHILIPPINES - Buoyed by the country hitting its highest GDP growth (2010) in 34 years, lower unemployment and low inflation rates, consumers in the Philippines were a very optimistic lot in the last quarter of 2010. However, Vicky Santos, managing director of Neilsen Philippines, says the picture in the first quarter of 2011 is starting to look slightly less rosy, which could spell bad news for the fast-moving consumer goods (FMCG) sector.

Vicky Santos, managing director, Nielsen Philippines

Price hikes in fuel and food products in particular, sent Consumer Confidence Index as measured by Nielsen for the country on a steep 10-point fall in Q1 2011 to 110, compared to Q4 2010, the lowest level in four consecutive quarters.  Overall, the price increases in basic everyday necessities left consumers in the country with little choice but to spend more money on their household needs.  With 85 per cent of households in the Philippines falling...

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