Gary Scattergood
Apr 26, 2016

PHD: We are not toddlers anymore

Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.

Tsui: “We look at the equation differently in terms of effectiveness [rather than reach]”

After spending most of 2015 towards the top of Campaign and R3 New Business League, PHD APAC CEO Susana Tsui can look back at a job well done. She begun last year with one clear objective to increase new business.

Speaking at the firm’s Singapore office almost two and half years after taking the reins from Cheuk Chiang, she unpicks the strategy that has seen the firm strive to punch above its weight.

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