SYDNEY – PHD has won the media planning account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.
The business is understood to be worth between US$50 and $60 million.
According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.
NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.
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