Kate Nicholson
Nov 10, 2010

PHD scoops US$60m National Australia Bank media account

SYDNEY – PHD has won the media planning account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.

National Australia Bank

The business is understood to be worth between US$50 and $60 million.

According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.

NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.


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