Jenny Chan 陳詠欣
Aug 31, 2018

PHD retains Unilever business across Greater China region

Industry sees the account retention as a surprise given Mindshare's planning stronghold on the client globally.

Unilever

PHD has retained the Unilever media planning and buying business across Greater China, Campaign Asia-Pacific has learned.

In a competitive pitch against WPP that has been running since the start of 2018, industry sources said the client became focused on digital capabilities in the later stages of the six-month pitch. The remit includes China, Hong Kong and Taiwan.

PHD already won the account in 2009, when the spend was...

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