PHD China fills two newly-created senior management roles

PHD China has added two newly-created roles to its management team. Sandy Tan has been promoted to managing director of operations in data and tech integration, while Ian Dolan has relocated from PHD UAE to be China's head of strategy and planning.

In her new role, Tan will be responsible for pushing forward data-informed and tech-supported digital execution. Tan has been PHD China’s head of digital on the Unilever business for the past two years and will transition into a national role while remaining on the FMCG client’s account. She will now work closely with Omnicom Media Group’s data and analytics division, Annalect, on creating ad-tech solutions, as well as activate Omnicom’s new precision-marketing platform, Omni.

Joining from PHD’s Middle East operation in Dubai, where he most recently served as head of strategy and content, Dolan will now work on furthering PHD China’s comms-planning and digital capabilities. A PHD veteran, Dolan has been with the agency for 11 years across three different markets. Dolan’s arrival marks the second inter-office transfer to PHD China in the last six months, with strategy director Rachel Jena also transferring to Shanghai from Singapore earlier this year.