Ben Bold
Jul 31, 2019

P&G credits price hikes, marketing for better-than-expected Q4

FMCG giant beat Wall Street expectations and sent shares up.

Always: P&G brand

Procter Gamble announced a 4% increase in net sales to $17.1 billion during the fourth quarter of fiscal year 2019, while annual sales grew a marginal 1% to $67.7 billiona stronger-than-expected performance.

The FMCG giant attributed growth to both pushing up prices across its five main divisions during the quarter and its award-winning advertising.

However, PG took a hit with the $8 billion write-down of its Gillette shaving business...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agency of the Year Awards 2019
Premium
1 hour ago

Agency of the Year Awards 2019

This is the place for all the shortlists, winner lists, photos and analysis of Campaign Asia-Pacific's 2019 Agency of the Year Awards and Agency Network of the Year Awards.

Premium
Agency of the Year 2019 shortlist: Southeast Asia
Premium
1 hour ago

Agency of the Year 2019 shortlist: Southeast Asia

Campaign Asia-Pacific announces the shortlist for the Southeast Asia region in the 2019 Agency of the Year awards.

Premium
Agency of the Year 2019 shortlist: Australia / New Zealand
Premium
1 hour ago

Agency of the Year 2019 shortlist: Australia / New ...

Campaign Asia-Pacific announces the shortlist for the Australia / New Zealand region in the 2019 Agency of the Year awards.

Premium
Agency of the Year 2019 shortlist: Greater China
Premium
1 hour ago

Agency of the Year 2019 shortlist: Greater China

Campaign Asia-Pacific announces the shortlist for the Greater China region in the 2019 Agency of the Year awards.