Omar Oakes
Jan 24, 2018

P&G announces second round of global agency cull

Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.

Procter Gamble has reduced the agencies it works with by more than half, and plans to half the number again, the FMCG company's finance chief said as it revealed encouraging sales for the last three months of 2017.

Organic sales were up 2% in the second quarter of PG's financial year, keeping it on track to hit its full-year targets. Total sales were up 3% year-on-year to $17.4...

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