KUALA LUMPUR - Petroliam Nasional Berhad (Petronas) has appointed Zenith Media as its media buying agency under a two-year contract that starts from 1 April 2011.
The decision was made after a rigorous five-month tendering exercise where four agencies, including Zenith, were invited to present their proposals.
Under the agreement, Zenith will handle all media buying activities by the Petronas Group, both locally and internationally, Petronas said in a statement.
The media pitch was initiated late last year, with a result targetted for January 2011.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
Watch the ad films conceptualised by Ogilvy here.
Creative Futures brings Creative Systems and Essence Experience together.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
