“Automation is what programmatic is great at. The mistake people make is thinking that programmatic means you should be buying traffic on tiny websites and aggregating those into volume.”
This, concludes Jonah Goodhart, CEO of attention analytics company MOAT, is resulting in impressions sold in open ad exchanges resembling a long tail’ of abnormal inventory.’
Right now, when most people think of programmatic media, they think of impressions from anywhere and...
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