Staff Writer
May 25, 2018

PCMA seeks solidarity for more inclusive events

CEOs are encouraged to sign the pledge for greater inclusivity in the business events world.

Sheriff Karamat, PCMA President and CEO.
Sheriff Karamat, PCMA President and CEO.

The Professional Convention Management Association’s (PCMA) Ascent CEO is rallying support for more inclusive workplaces and events. More than 50 senior executives have made the commitment since the pledge was unveiled last week at IMEX Frankfurt. The pledge is set to have 100 signatures by the end of the month.

“The momentum tells us that industry leaders understand that there is work to do, and that they’re ready to do it,” said PCMA President and CEO Sheriff Karamat. “In the next few months, we will be introducing ways to track our progress. By working together, we will cultivate meaningful social change.’’

The initiative seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success in the industry. The pledge highlights three initial goals:

1. We will make our workplaces and events open and trusting settings.
2. We will provide education on barriers to inclusivity, including unconscious bias.
3. We will share what we know, what we learn and what needs improvement.

To make sure CEOs fulfil their promise to provide workplace education, PCMA-Convene is developing a series of webinars around unconscious bias that can be used in the workplace.

On top of that, an Ascent Studio at PCMA’s Education Conference on 10 to 13 June in Cleveland will provide two days of sessions around inclusion and diversity topics. Attendees can participate in sessions such as “Remove Implicit Bias to Improve Interactions”, “Beyond Professionalism: Channelling Vulnerability” and more.

Ascent is an initiative by PCMA-Convene to promote inclusion and diversity across the business events industry.

Source:
CEI

Related Articles

Just Published

1 hour ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

1 hour ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.

7 hours ago

Gojek and Tokopedia merge to form GoTo Group

The deal will be Indonesia's largest ever merger.

10 hours ago

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.