Jason Wincuinas
Jun 24, 2014

Panel change for Campaign’s programmatic-buying webinar on 25 June

HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.

Pete Mitchell will replace Bonin Bough in the webinar
Pete Mitchell will replace Bonin Bough in the webinar

For our latest installment we’ve had a change in our guest line up. Bonin Bough, vice-president of global media and consumer engagement for Mondelez International, is replaced by Pete Mitchell, global media innovations director at Mondelez International.

Mitchell comes with 24 years of experience working in UK, US and more recently Asia. He has joined Mondelēz with a goal to advance the international company’s media communications for all its brands in Asia.

Mitchell’s brand-side experience includes online display, mobile marketing, branding online and RTB trading desks and makes a perfect complement to Cindy Deng’s knowledge about the technology and its capabilities, as well as Phil Cowlishaw’s insight for making it work with various clients and across screen types. Find out how you can make programmatic a pathway for effective online campaigns. There is still time to sign up and learn from our panel. Branding the Programmatic, Multi-Channel Way takes place on 25 June.

Tune in and take the opportunity to pose questions to our panel.

In addition to attending live, registrants can also view the webinar on-demand after it takes place.

Branding the Programmatic, Multi-Channel Way

Part 2 of the Campaign Asia-Pacific webinar series on programmatic buying, presented in conjunction with Turn
Date: Wednesday, 25 June 2014
Time: 07:30 am India | 10 am Singapore/Hong Kong | Noon Sydney
Speakers:
• Cindy Deng, Managing Director, Asia-Pacific, TURN
• Phil Cowlishaw Head of Technology, Ikon Communications
• Pete Mitchell Global Media Innovations Director at Mondelēz International
• Moderator: Jason Wincuinas, Managing Editor, Campaign Asia-Pacific
Free Registration

Related Articles

Just Published

1 hour ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

1 hour ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

1 hour ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

1 hour ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.