Jason Wincuinas
Jun 24, 2014

Panel change for Campaign’s programmatic-buying webinar on 25 June

HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.

Pete Mitchell will replace Bonin Bough in the webinar
Pete Mitchell will replace Bonin Bough in the webinar

For our latest installment we’ve had a change in our guest line up. Bonin Bough, vice-president of global media and consumer engagement for Mondelez International, is replaced by Pete Mitchell, global media innovations director at Mondelez International.

Mitchell comes with 24 years of experience working in UK, US and more recently Asia. He has joined Mondelēz with a goal to advance the international company’s media communications for all its brands in Asia.

Mitchell’s brand-side experience includes online display, mobile marketing, branding online and RTB trading desks and makes a perfect complement to Cindy Deng’s knowledge about the technology and its capabilities, as well as Phil Cowlishaw’s insight for making it work with various clients and across screen types. Find out how you can make programmatic a pathway for effective online campaigns. There is still time to sign up and learn from our panel. Branding the Programmatic, Multi-Channel Way takes place on 25 June.

Tune in and take the opportunity to pose questions to our panel.

In addition to attending live, registrants can also view the webinar on-demand after it takes place.

Branding the Programmatic, Multi-Channel Way

Part 2 of the Campaign Asia-Pacific webinar series on programmatic buying, presented in conjunction with Turn
Date: Wednesday, 25 June 2014
Time: 07:30 am India | 10 am Singapore/Hong Kong | Noon Sydney
Speakers:
• Cindy Deng, Managing Director, Asia-Pacific, TURN
• Phil Cowlishaw Head of Technology, Ikon Communications
• Pete Mitchell Global Media Innovations Director at Mondelēz International
• Moderator: Jason Wincuinas, Managing Editor, Campaign Asia-Pacific
Free Registration

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.