Staff Reporters
Apr 22, 2021

Pandemic boosted diversity among event attendees

TOP OF THE CHARTS: A survey of regional leaders in the events industry reveals the extent to which virtual formats made events more accessible to diverse attendees, and shows that virtual/hybrid formats are indeed here to stay.

Pandemic boosted diversity among event attendees

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Source: Event Industry Predictions for a Post-COVID Asia, from EventX

More from this source:

  • Over half (51.1%) of responses believe corporate events will be the first industry to take off after the end of the pandemic. This was followed by exhibitions and conferences (23.3%), sports and music festivals (20%), and trade shows (5.6%).
  • While 54.8% of respondents believe 50% or more of future events will adopt virtual or hybrid approaches, this belief was strongest in Singapore, where 75% of respondents believe at least half of all future events will be virtual or hybrid events.
  • Technological factors trump price when it comes to selecting virtual platforms, with 52.9% of respondents citing technical features as the deciding factor, followed by price (23.5%), familiarity (13.2%), localization (5.9%), and other factors (4.4%).
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Top of the Charts: Key data at a glance

 

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