Omar Shahab, business development director at Oze, told Campaign that by setting up representative offices overseas, the agency would be better able to represent the interests of native businesses there in Indonesia.
It caters to clients that are seeking to penetrate the Indonesian market, assisting them in ways like getting an office, legal documents, feasibility studies, and market research. It also offers assistance with developing integrated integrated marketing communication, both offline and online.
“We see Dubai as the hub for the advertising industry in the Gulf Cooperative Council, the Middle East, and Africa," Shabab said, adding that he expects more companies in this region to look at Indonesian markets specifically, because of the shared religious culture. "This (has) become one of the attractions for local companies in Dubai to penetrate the Indonesian market as Indonesia is the world’s largest muslim population."
Oze made its foray into the international market in 2009 by opening an office in Australia.
As to its decision to go into Japan, Omar said, “Japan is an innovative leader in digital media and Japan's online community is wired for rich media. In this context, we have catered our services to several companies in Japan, such as cosmetics brands, universities, and property and investment companies to do their digital campaigns."
Its clients in Japan including Helsinki Formula (cosmetics) and International University of Health and Welfare.
Oze Indonesia recently won the communication campaign business for XL Axiata's prepaid and media data services.