Outbrain today announced the launch of Outbrain Programmatic Access, a new platform which integrates programmatic services with the company’s content ecosystem.
AppNexus marketplace customers will for the first time be able to bid on Outbrain inventory, opening up Outbrain’s historically closed marketplace to more marketers using their own technology stacks.
“Outbrain and AppNexus offer a true bridge between brands and the programmatic native world” said Fionn Hyndman, APAC commercial...
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