This is heard most frequently in reference to China, and is used often as a justification for China's failure, three decades after reforming and opening, to produce global brands.
Whether or not this is a valid assumption is of immediate and growing urgency to marketers in China. Not only did the rate of overseas investment nearly quadruple in 2008 over 2007, the trend looks to grow in the face of the financial crisis. According to a...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events