Hari Shankar
Apr 26, 2012

OPINION: Pinterest–understanding the post-hype interest

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

Shankar: after the stampede, only genuine 'fits' remain

In a relatively short space of time, Silbermann took Pinterest from a 5,000 member new-kid-on-the-social-network-block to a whopping 17 Million trail-blazer.

The fledgling network has been around for a couple of years but the media only began dissecting it late last year, after Time listed it as one of the top five social networks of 2011. Much has been written about it since, so suffice to say that its ease of use means the possibilities...

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