Hari Shankar
Jul 26, 2012

OPINION: On Instagram, Facebook, and the destruction of indigenous online environments

Hari Shankar, Asia-Pacific director at Performics, examines Facebook's $1 billion acquisition of Instagram from both sides: the logical reasons for Facebook to make the move and the indignant howls of an online community that fears the dissolution of its identity.

Will Instagram lose its true identity Negative reactions such as this one marked the day Instagram was gobbled up by the social-network giant Facebook for a whopping $1 billion. But I can safely say that this is just the tip of the iceberg, if we were to consider the quantum of backlash that came from the quarters of prolific, passionate, long-term Instagram aficionados.

Little surprising, considering that the most celebrated of those who...

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