The ability to love and to show loyalty to others is thought of as the most noble achievement of the human species. And the idea of love and ensuing loyalty for brands likewise goes unquestioned as the nirvana to which marketers must aspire. Investment experts and business schools extoll the priceearnings ratios that brands offer their investors, often talking of the brand as mystical and awe-inspiring. And communications gurus join in the gleeful celebration of brands...
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