Rajeev Bala
Dec 20, 2012

Opinion: 5 things digital marketers must pay attention to in 2013

Rajeev Bala, managing director, Asia-Pacific, for Ecselis, lists five things marketers should keep in view going into the new year.

Rajeev Bala

2012, a year marked by accelerating change, draws to a close. We saw the launch of the Facebook Exchange, the continuing rise of DSPs demand-side platforms into mainstream digital media buying, the rise of Pinterest the fastest site to reach the 10 million per month unique visitor mark, and significant changes in Facebook’s newsfeed optimization algorithm. The list could go on and on. Given the quantum and complexity of change, what should marketers focus on in...

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