Robert Clark
Nov 18, 2015

Open Generation: Money and happiness

This first deep dive into ZenithOptimedia’s comprehensive study on Asia’s Millennials takes a look at the correlation between happiness and finances.

Financial stability is of massive importance to the Open Generation

PARTNER CONTENT

By some counts the Open Generation, or Millennials as they are often referred to, are the largest demographic segment in the world. In the eyes of more than a few marketers, they are also the most important.

That’s especially true in Asia-Pacific, where 40 per cent of the adult population is 18-34,...

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