Matthew Carlton
Feb 11, 2014

Online video: Get past the pre-roll

Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.

Advertisers face an abundance of choice when it comes to digital vide Vine, Instragram Video, Snapchat, Tencent’s upcoming short-form platform, Facebook’s video ad offerings and the old stalwarts’, YouTube, PPTV and Youku, all offer unique appeal for brands. And the options are likely to multiply.

But do brands get enough out of these platforms Consumers, particularly impressionable younger demographics, have embraced the new media, but many companies are still playing it safe, looking risk-averse...

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