The objective of the "Got skills" campaign is to invite people to join the site and share their skills with people who want to learn.
The company has picked six real-life tutors from across sectors such as life-skills coaching and self-defence for the campaign.
Between November 26 and January 2013, Kezaar will feature promotional videos by these six tutors via their Facebook pages, blogs and electronic mailers.
The campaign creative was conceptualised and executed in-house by Kezaar’s co-founding team, including CEO Debbie Lee, CMO Kriti Kapoor and VP of Strategy ST Chua.
Kezaar is unique in that individuals can create their own course based on their expertise, set their own price and start sharing. People interested in learning need create their own profile page and select the classes they are interested in. Kezaar had its soft launch in June this year.
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