Online and convenience-store sales drive China FMCG growth

Ten online retailers account for nearly two-thirds of FMCG sales online, as pick-and-pack and last-mile delivery options take off.

Meiyijia convenience storey. Source: Meiyijia

CHINA - Online retailers and convenience stores are enjoying strong momentum in China thanks to rapid urbanisation, according to the annual Chinese shopper report released by Kantar Worldpanel and Bain Company. 

Online FMCG sales grew by 36.5 percent last year on the back of 69 percent gains in volume growth, while convenience-store FMCG sales online grew at 13 percent. The top 10 e-retailers accounted for 64 percent of total FMCG spending online last year,...

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