Staff Reporters
Sep 17, 2018

Omnicom Media Group appoints APAC data-analytics director

Company creates new position reporting to regional chief product officer Guy Hearn.

Arif Mumtaz
Arif Mumtaz

Omnicom Media Group (OMG) has appointed Arif Mumtaz as data analytics director for Asia Pacific.

He will champion the use of data and analytics across all business units, reporting to Guy Hearn, who was recently appointed as chief product officer for APAC. OMG said Mumtaz's position is a new one.

Mumtaz was most recently director of analytics at Starcom and also held previous roles at GroupM and Initiative.

“As digitisation and automation continue to accelerate in Asia Pacific, the applications of data and analytics are only widening,” Tony Harradine, CEO of OMG APAC, said in a release. “In anticipation of our clients’ growing demands in this space, we are strengthening our capabilities and infrastructure to ensure their brands continue to operate as market leaders in a rapidly changing marketplace.”

Data-driven marketing is the future for any successful organisation, said Mumtaz, adding that OMG has been driving creative data-driven marketing and innovation for quite some time.

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