Matthew Miller
Dec 3, 2018

OMG names group CEO in Korea

Company promotes one of its own to lead the market.

HeeYoun Yang
HeeYoun Yang

Omnicom Media Group promoted HeeYoun Yang, previously CEO of PHD Korea, to CEO of Omnicom Media Group Korea.

Yang was hired from Proximity as CEO of PHD in December 2016 when OMG launched PHD in the market. In the newly created role she will now oversee PHD, OMD and the group's operations, following "the extension of client relationships into the market", the company said.

PHD has doubled its revenue year on year, adding clients such as HP, Ferrero and SC Johnson and quadrupling its headcount, according to OMG.

“Given the nuances of the Korean marketplace and our unique value proposition to clients in that environment, we have faced an increasing number of client requests to extend our relationship into that market," Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said in a media release. "With the recent appointment of the media duties for Marina Bay Sands, Clorox and Hasbro in Korea, our operations are only continuing to grow."

Yang is an "exceptional leader" who understands "both the intricacies and opportunities" of the market, he added.

PHD over the past two years has grown and evolved its communications approach to help clients "stand out and shine" in the market, said Yang, adding that she looks forward to "extending this experience and momentum to the rest of the Group’s operations".

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