Smith, who built OMD’s digital business in Canada, will be based in Singapore and report to Barry Cupples (pictured), CEO of OMG Asia-Pacific. He will start on 1 February and work closely with Jason Kuperman, VP for digital development at Omnicom.
OMG has been searching for a regional digital head for most of this year. Early in 2008 it launched an audit of its Asian media offering led by its New York-based East Coast director of digital services Suhaila Suhimi-Waldner.
“It’s been a big growth year for OMG in digital,” said an Omnicom source. “It’s time for it to organise its offering to handle that growth.”