Staff Reporters
Dec 17, 2009

OMD tipped to scoop regional Fonterra brief

ASIA-PACIFIC - OMD is believed to have won the regional media duties of New Zealand-based dairy company Fonterra.

Fonterra's media review, revealed exclusively in Media earlier this month, was a closed-door run-off between OMD and GroupM. The review included Indonesia, Singapore, Malaysia, Australia and New Zealand. 

OMD has handled the Fonterra account since 2006.

Fonterra's key brands include Anchor, Anlene and Anmum. The pitch was led out of Singapore, the company's head office.

Fonterra's creative is handled by BBDO Singapore.
...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Washington Post: being owned by Jeff Bezos 'allows us to think long term'
Premium
15 hours ago

The Washington Post: being owned by Jeff Bezos ...

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

Premium
MediaCom launches business acceleration programme
Premium
16 hours ago

MediaCom launches business acceleration programme

Industry-wide workshops and content will be curated with practical and actionable themes.

Premium
You've never seen church fliers like these before
Premium
16 hours ago

You've never seen church fliers like these before

When your church has one of Asia's best-known creatives, Eugene Cheong, as a member, you get a punchy, smart and memorable campaign for your upcoming events.