The incumbent agency for the Tata Sky brand was Rediffusion YR.
Vikram Mehra, chief marketing officer, Tata Sky said “Since our launch in 2006, our incumbent agency Rediffusion YR has partnered us in building the Tata Sky brand and creating awareness about the DTH category in India. Today, Tata Sky has made a mark for itself in the industry and is the fastest growing DTH company in the world.”
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