Vikram Mehra, chief marketing officer, Tata Sky said: “Since our launch in 2006, our incumbent agency Rediffusion Y&R has partnered us in building the Tata Sky brand and creating awareness about the DTH category in India. Today, Tata Sky has made a mark for itself in the industry and is the fastest growing DTH company in the world.”
Mehra added: “It has been an eventful and mutually satisfying journey with Rediffusion Y&R. We now look forward to O&M to build on the great work done by Rediffusion and provide a fresh perspective to Tata Sky communication in an increasingly competitive category.”
Tata Sky toffers pay television through its nationwide satellite television service, and 160 channels and interactive services.