Staff Reporters
Jan 5, 2011

Ogilvy Singapore wins Jurong Bird Park

SINGAPORE - Wildlife Reserves Singapore (WRS), the parent company of Jurong Bird Park, Night Safari, Singapore Zoo and the upcoming River Safari, has appointed Ogilvy & Mather Singapore as its agency-of-record for the Jurong Bird Park. The appointment was made without a pitch.

Dan Gibson,managing director, Ogilvy & Mather Advertising Singapore
Dan Gibson,managing director, Ogilvy & Mather Advertising Singapore

Said Isabel Cheng, director of sales, marketing and communications Wildlife Reserves Singapore, “Ogilvy Singapore were able to very quickly present ideas which resonated with the team, indicating that they immersed themselves totally into the branding of Jurong Bird Park. They also demonstrated a passion for conservation and wildlife, which are cornerstones for the parks managed by Wildlife Reserves Singapore.”

Added Dan Gibson, managing director of Ogilvy & Mather Advertising Singapore, “We are thrilled to be working with Wildlife Reserves Singapore. Jurong Bird Park is one of the country’s most iconic brands, and we are massively excited by the ambition of the team.”

Ogilvy Singapore will be creating a 360 re-branding campaign to be launched this year.

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