Jan 16, 2017

Ogilvy buys remainder of two existing Chinese JVs

O&M is acquiring shares in two Chinese joint ventures it did not already own.

Ogilvy buys remainder of two existing Chinese JVs

The acquisition will see Ogilvy & Mather Marketing Communications Limited (O&M) take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd (上海奥美广告有限公司) and Shanghai Ogilvy & Mather Marketing Communications Consulting Co Ltd (上海奥美商务咨询有限公司) respectively.

The former, Shanghai Ogilvy & Mather Advertising Ltd, was founded in 1991 and employs around 520 people in China. WPP's 25% interest in it was taken in 2002.

The agency specialises in advertising strategy, design and production with key clients including Yum Brands, Unilever, Philips, Nestlé and Coca-Cola. Its gross revenues for the year ending 2015 were USD 91.8 million (RMB 633.2 million).

The latter, Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd, was founded in 1997 and specialises in investor relations and public affairs consulting. The agency employs 450 people generating gross revenues in 2015 of USD 83.5 million (RMB 575.8 million). Clients include Nestlé, IHG, UPS and Lenovo. Nestlé is also a client of Shanghai Ogilvy & Mather Advertising Ltd.

The acquisition, according to a press release, demonstrates parent company WPP’s "strategy of investing in important markets and sectors".


Campaign China

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.