Ad Nut
Jul 27, 2015

Nonplussed kids not concerned about bike-stealing penguin

From New Zealand: 'Confidence. Get it back' by Barnes, Catmur & Friends for Tower Insurance

Nonplussed kids not concerned about bike-stealing penguin

Ad Nut likes the concept here and the tie to the product: These kids are just not worried at all, even when a 7-foot penguin takes their bikes, Ergo, buying the company's insurance can bring adults back to a similar level of carefree confidence.

CREDITS

Agency & Production:
Executive Creative Director: Paul Catmur
Chief Executive Officer: Daniel Barnes
General Manager: Luke Farmer
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Creative: Glenn Wood
Head of Production: Shayna Stalker
Senior Account Manager: Nicholas Gallagher
Director: Alyssa McClelland
Producer: Jackie Adler
Production Company: Finch
Post Production: Beryl
Audio: Franklin Road
Photography: Mark Carter

Client:
General Manager, Customer Proposition: Mark Savage
Head of Marketing: Greta Yardley
Marketing Manager: Suzi Goodwin
 

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