Ad Nut
Jul 27, 2015

Nonplussed kids not concerned about bike-stealing penguin

From New Zealand: 'Confidence. Get it back' by Barnes, Catmur & Friends for Tower Insurance

Nonplussed kids not concerned about bike-stealing penguin

Ad Nut likes the concept here and the tie to the product: These kids are just not worried at all, even when a 7-foot penguin takes their bikes, Ergo, buying the company's insurance can bring adults back to a similar level of carefree confidence.

CREDITS

Agency & Production:
Executive Creative Director: Paul Catmur
Chief Executive Officer: Daniel Barnes
General Manager: Luke Farmer
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Creative: Glenn Wood
Head of Production: Shayna Stalker
Senior Account Manager: Nicholas Gallagher
Director: Alyssa McClelland
Producer: Jackie Adler
Production Company: Finch
Post Production: Beryl
Audio: Franklin Road
Photography: Mark Carter

Client:
General Manager, Customer Proposition: Mark Savage
Head of Marketing: Greta Yardley
Marketing Manager: Suzi Goodwin
 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.