Emily Tan
May 29, 2014

Nike, Samsung and Castrol have most viral World Cup ads

GLOBAL - In the run up to the FIFA World Cup in Brazil, it seems brands who aren't sponsors of the event are actually doing best in terms of viral-video shares, with 54 per cent of total shares out of the 11 top brands coming form non-sponsors, according to a report by Unruly Media.

Nike's 'Winner Stays' commercial has racked up more than 980,000 shares

See also An updated view of the most-shared ads

According to the 'Braziliant Brands Tracker', only one of the top three brands on the list, Castrol, is a world cup sponsor.

Castrol's ads have attracted 962,206 shares. The British brand’s performance has been fuelled by social video hit Footkhana”, which features viral sensation Ken Block and Brazilian football star Neymar. Castrol is followed in 4th place by sponsor Coca-Cola,...

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