Staff Reporters
Oct 19, 2022

Nielsen adds YouTube in Total Ad Ratings in three SEA markets

Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.

Nielsen adds YouTube in Total Ad Ratings in three SEA markets

Media measurement firm Nielsen has added YouTube to its Total Ad Ratings across Thailand, Indonesia, and the Philippines. The move allows advertisers to better understand the scale of the audience they’re able to reach through both TV and digital campaigns.

As part of Nielsen's move towards their global ONE strategy, advertisers are now able to measure YouTube inventory in cross-media campaigns in a total of seven markets globally — Indonesia, the Philippines, Thailand, Mexico, Italy, France and the US.

It's also the first time in APAC that Nielsen is providing cross-platform metrics for media buyers and sellers to transact. Publishers and platforms can together see who’s watching along with the media buyers who then plan and optimise campaigns.

“We are pleased that YouTube measurement within Nielsen’s Total Ads Rating solution is expanding to Indonesia, the Philippines, Thailand” said Google managing director Gaurav Kapur. "We firmly believe independent measurement helps the industry better navigate an increasingly fragmented media landscape."

Arnaud Frade, Nielsen APAC's head of commercial growth, added: “This is an important milestone and investment toward our strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens." 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

13 hours ago

Creative Minds: Imogen Wetzell Ramsey on quitting ...

The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.

13 hours ago

GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP CEO Mark Read last year. Additionally, a new chief executive has been appointed in Taiwan.

13 hours ago

How Dentsu and Nestlé cut digital ad emissions by ...

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.