Ad Nut
Apr 26, 2016

New Zealand, Samsung bring a winery to a tradeshow using VR

From New Zealand: "Virtual reality wine tour" by New Zealand Trade & Enterprise in partnership with Samsung Electronics Singapore.

New Zealand, Samsung bring a winery to a tradeshow using VR
360 degree video screen grab

Ad Nut understands what it's like to only have a few walnuts to play with. As such Ad Nut approves of New Zealand's collaboration with Samsung to produce a VR experience of New Zealand's wineries on  a "shoestring" marketing budget.

The footage was shown to buyers at Food Hotel Asia 2016, a large F&B tradeshow. New Zealand plans to extend the experience to buyers across Southeast Asia, Korea and Japan at its Food Connection events. The footage will also be available to consumers in Samsung Experience Stores across Singapore from May 2016.

Speaking of shoestring budgets, Ad Nut would like to see the outcome of this work but doesn't have VR headset. Any donations will be gratefully accepted. 

Time for some quotes:

Lauren Bartlett, regional marketing manager for New Zealand Trade in Asia:

New Zealand is known for its innovation in technology, but also for its extremely high quality food and beverage. We wanted to be able to transport our buyers to see where the produce is from, and the partnership with Samsung has allowed us to do exactly that. We were able to create a magical experience on a shoestring budget.

Yvonne Chng, head of consumer marketing, IT & Mobile Business, Samsung Electronics Singapore:

Working with the New Zealand government has given us access to great content that we can bring to our consumers. This collaboration is a great example of how we are bringing the endless possibilities of virtual reality to life for consumers and elevating their mobile experience.


Related Articles

Just Published

15 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

15 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

15 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

16 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.