Ad Nut
Apr 26, 2016

New Zealand, Samsung bring a winery to a tradeshow using VR

From New Zealand: "Virtual reality wine tour" by New Zealand Trade & Enterprise in partnership with Samsung Electronics Singapore.

New Zealand, Samsung bring a winery to a tradeshow using VR
360 degree video screen grab

Ad Nut understands what it's like to only have a few walnuts to play with. As such Ad Nut approves of New Zealand's collaboration with Samsung to produce a VR experience of New Zealand's wineries on  a "shoestring" marketing budget.

The footage was shown to buyers at Food Hotel Asia 2016, a large F&B tradeshow. New Zealand plans to extend the experience to buyers across Southeast Asia, Korea and Japan at its Food Connection events. The footage will also be available to consumers in Samsung Experience Stores across Singapore from May 2016.

Speaking of shoestring budgets, Ad Nut would like to see the outcome of this work but doesn't have VR headset. Any donations will be gratefully accepted. 

Time for some quotes:

Lauren Bartlett, regional marketing manager for New Zealand Trade in Asia:

New Zealand is known for its innovation in technology, but also for its extremely high quality food and beverage. We wanted to be able to transport our buyers to see where the produce is from, and the partnership with Samsung has allowed us to do exactly that. We were able to create a magical experience on a shoestring budget.

Yvonne Chng, head of consumer marketing, IT & Mobile Business, Samsung Electronics Singapore:

Working with the New Zealand government has given us access to great content that we can bring to our consumers. This collaboration is a great example of how we are bringing the endless possibilities of virtual reality to life for consumers and elevating their mobile experience.

 

Related Articles

Just Published

15 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

15 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

15 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.