Simon Gwynn
Aug 9, 2019

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

Kraft Heinz has failed to invest sufficiently in media, despite seeing overall marketing costs rise in the last two years, newly installed chief executive Miguel Patricio has said.

Patricio, who spent six years as chief marketing officer at brewing giant AB InBev, took over from Bernardo Hees on 1 July and was tasked with turning around a company that saw its share price plummet in February when it was forced to write down...

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