Staff Reporters
Oct 30, 2019

New Business League: September 2019 report

Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: September 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NO. OF WINS
1 1 Ogilvy MCCY Singapore, Lego Japan K.K, Soyoung Taiwan 71.0 L.P.N Development Thailand 69.1 214
2 2 DDB Dairy Farm Asia Pacific, Gardens by the Bay Singapore, BMW Singapore 55.9   55.7 153
3 3 Wunderman Thompson Oppo India Project, Chowringhee Residency India, Tata - Metaliks India Project 49.2 Eucerin 47.7 150
4 4 Publicis Nestle China Project, British Motor Hong Kong Project, USTRAA India Project 43.8 DS China 42.6 165
5 5 Digitas UBS China Project, Elion China Project, Huawei China Project 32.6   32.6 75
6 8 Dentsu Britannia Timepass India, DoorDash Australia, Kokuyo Camlin India 33.9 Liby China 30.7 255
7 6 Leo Burnett ChungHwa Telecom Taiwan Project, Airtel India, 91 Street Media India 28.3 BMW Singapore 27.6 125
8 7 BBDO Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China 26.3 Fonterra Brands Australia 24.8 42
9 9 Saatchi & Saatchi Yili Baby milk China, Bergner Impex India 18.4 Mondelez India 18.3 58
10 11 McCann Worldgroup Infinitus China Project, Ferrero China Project, Cosmo Lady China Project 19.7 Amway - Nutrilite China 14.8 161

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NO. OF WINS
1 1 Mindshare Royal Caribbean Cruises China, RedBus.com India, LINE Today Taiwan Project 75.6 Kellogg's Australia 72.8 225
2 2 Wavemaker China Mobile, IG Markets Australia, Chubb Insurance Thailand 57.1 Alaska/Friesland Campina Philippines 37.7 90
3 4 OMD Australian Turf Club Australia, Hive and Wellness Australia, Aurelia India 39.3 Pizza Hut Vietnam 34.8 76
4 3 MediaCom Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz 34.2 Skechers India 31.2 90
5 6 Universal McCann Optus Australia, Amway Japan, David Jones Australia 30.6 PPG Industries Inc. Australia 28.9 57
6 5 denstu X Oplus Mobitech India, Honda Cars, Oppo Mobiles India 23.9 Enesis Group - Soffell Thailand 21.8 188
7 7 Spark Foundry Alaska/Friesland Campina Philippines, MGA Australia, The Today Business Australia 16.1   16.1 16
8 9 Havas Media Lee Kum Kee China, Puma China, Hang Seng Bank China 16.4 Fico Cements Vietnam 14.8 48
9 8 Charm Group Volkswagen Group China, Chang Ba China 12.5   12.5 3
10 11 Initiative KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand 10.6 Maxis Malaysia 6.9 47

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
DDB Dairy Farm Asia Pacific
Ogilvy MCCY Singapore
Leo Burnett ChungHwa Telecom Project Taiwan
Saatchi & Saatchi Yili Baby milk China
DDB Gardens by the Bay Singapore
Ogilvy Lego Japan K.K (Lego Education) Japan
FCB DARLIE Malaysia
TBWA Optus roster Australia
TBWA Great Northern Australia
Artefact Club Med (Digital & Social) Asia Pacific

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Omnicom Walt Disney Company Global
Publicis Media Walt Disney Company Global
Starcom Maxis Malaysia
Havas Media Lee Kum Kee China
Universal McCann Optus Australia
Starcom Ferrero South Korea
Japan
Taiwan
Thailand
Indonesia
New Zealand
Kazakhstan
Mindshare Royal Caribbean Cruises China
Havas Media Puma China
Universal McCann Amway Japan
Universal McCann David Jones Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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