CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NO. OF WINS |
1 | 1 | Ogilvy | MCCY Singapore, Lego Japan K.K, Soyoung Taiwan | 71.0 | L.P.N Development Thailand | 69.1 | 214 |
2 | 2 | DDB | Dairy Farm Asia Pacific, Gardens by the Bay Singapore, BMW Singapore | 55.9 | 55.7 | 153 | |
3 | 3 | Wunderman Thompson | Oppo India Project, Chowringhee Residency India, Tata - Metaliks India Project | 49.2 | Eucerin | 47.7 | 150 |
4 | 4 | Publicis | Nestle China Project, British Motor Hong Kong Project, USTRAA India Project | 43.8 | DS China | 42.6 | 165 |
5 | 5 | Digitas | UBS China Project, Elion China Project, Huawei China Project | 32.6 | 32.6 | 75 | |
6↑ | 8 | Dentsu | Britannia Timepass India, DoorDash Australia, Kokuyo Camlin India | 33.9 | Liby China | 30.7 | 255 |
7↓ | 6 | Leo Burnett | ChungHwa Telecom Taiwan Project, Airtel India, 91 Street Media India | 28.3 | BMW Singapore | 27.6 | 125 |
8↓ | 7 | BBDO | Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China | 26.3 | Fonterra Brands Australia | 24.8 | 42 |
9 | 9 | Saatchi & Saatchi | Yili Baby milk China, Bergner Impex India | 18.4 | Mondelez India | 18.3 | 58 |
10↑ | 11 | McCann Worldgroup | Infinitus China Project, Ferrero China Project, Cosmo Lady China Project | 19.7 | Amway - Nutrilite China | 14.8 | 161 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NO. OF WINS |
1 | 1 | Mindshare | Royal Caribbean Cruises China, RedBus.com India, LINE Today Taiwan Project | 75.6 | Kellogg's Australia | 72.8 | 225 |
2 | 2 | Wavemaker | China Mobile, IG Markets Australia, Chubb Insurance Thailand | 57.1 | Alaska/Friesland Campina Philippines | 37.7 | 90 |
3↑ | 4 | OMD | Australian Turf Club Australia, Hive and Wellness Australia, Aurelia India | 39.3 | Pizza Hut Vietnam | 34.8 | 76 |
4↓ | 3 | MediaCom | Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz | 34.2 | Skechers India | 31.2 | 90 |
5↑ | 6 | Universal McCann | Optus Australia, Amway Japan, David Jones Australia | 30.6 | PPG Industries Inc. Australia | 28.9 | 57 |
6↓ | 5 | denstu X | Oplus Mobitech India, Honda Cars, Oppo Mobiles India | 23.9 | Enesis Group - Soffell Thailand | 21.8 | 188 |
7 | 7 | Spark Foundry | Alaska/Friesland Campina Philippines, MGA Australia, The Today Business Australia | 16.1 | 16.1 | 16 | |
8↑ | 9 | Havas Media | Lee Kum Kee China, Puma China, Hang Seng Bank China | 16.4 | Fico Cements Vietnam | 14.8 | 48 |
9↓ | 8 | Charm Group | Volkswagen Group China, Chang Ba China | 12.5 | 12.5 | 3 | |
10↑ | 11 | Initiative | KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand | 10.6 | Maxis Malaysia | 6.9 | 47 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
DDB | Dairy Farm | Asia Pacific |
Ogilvy | MCCY | Singapore |
Leo Burnett | ChungHwa Telecom Project | Taiwan |
Saatchi & Saatchi | Yili Baby milk | China |
DDB | Gardens by the Bay | Singapore |
Ogilvy | Lego Japan K.K (Lego Education) | Japan |
FCB | DARLIE | Malaysia |
TBWA | Optus roster | Australia |
TBWA | Great Northern | Australia |
Artefact | Club Med (Digital & Social) | Asia Pacific |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Omnicom | Walt Disney Company | Global |
Publicis Media | Walt Disney Company | Global |
Starcom | Maxis | Malaysia |
Havas Media | Lee Kum Kee | China |
Universal McCann | Optus | Australia |
Starcom | Ferrero |
South Korea Japan Taiwan Thailand Indonesia New Zealand Kazakhstan |
Mindshare | Royal Caribbean Cruises | China |
Havas Media | Puma | China |
Universal McCann | Amway | Japan |
Universal McCann | David Jones | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].