CREATIVE AGENCY PERFORMANCE LEAGUE
| New Rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | Kasturi & Sons India, Rockwell Automation Singapore Project, Sime Darby Property Malaysia Project | 86.4 | SingTel Singapore | 81.6 |
| 2 | 3 | Isobar | VIP Bags India Digital, Titan(Digital) Global, Canon Thailand | 50.1 | Innisfree Malaysia | 50 |
| 3 | 2 | J Walter Thompson | shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project | 54.1 | China Unicom China | 49.9 |
| 4 | 4 | McCann WorldGroup | L'Oreal India, Sino Tech Taiwan Project, Rupa & Co India | 35.3 | Hisense China | 35 |
| 5 | 5 | Leo Burnett | ChungHwa Telecom Taiwan Project, Pfizer Viagra China, PSI India | 30.8 | McDonald's Australia | 27.6 |
| 6 | 7 | Dentsu | Vieda India, Cpjobs.com Hong Kong, MTR Foods and Orkla India | 25.6 | 25.6 | |
| 7 | 6 | DDB | Ministry of Foreign Affairs Singapore, Royal Enfield India Digital, Two Degrees New Zealand | 28.4 | SilkAir Singapore | 23.7 |
| 8 | 8 | Publicis | Scoot/Tiger Singapore, Renault China, Luxottica Australia | 20 | ABinBev (Digital) Korea | 18 |
| 9= | 9 | Y&R | Tata Steel India, Sonalika Tractors India, Great Lakes Institute India Project | 14.4 | Suncorp Bank Australia | 13.3 |
| 9= | 10 | Saatchi & Saatchi | Asics Global, Nestle ProPlan Australia Project, Border Security Australia Project | 13.7 | A.O.Smith China | 133 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New Rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Mindshare | Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand | 64.56 | Godrej & Boyce India | 56.47 |
| 2 | 2 | MediaCom | Changan PSA China, PCCW Media India, Govt of Victoria Australia | 55.70 | SM Malls Philippines | 49.06 |
| 3 | 4 | Carat | Motorola Thailand, Coty Iran, Novartis UAE, Mono Film Thailand | 45.41 | Mediecins Sans Frontieres New Zealand | 42.38 |
| 4 | 3 | dentsu X | Car Client China | 32.05 | Booking.com Singapore | 26.83 |
| 5 | 13 | Starcom | AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China | 28.98 | Treasury Wine Estates Australia | 20.66 |
| 6 | 5 | Havas Media | World Vision Australia, NSW Government Australia, Sharekhan India | 16.74 | Coty Iran | 16.38 |
| 7 | 11 | Universal McCann | NSW Government Australia, ING Australia, SingEx Singapore | 16.34 | McDonald's(Digital) UAE | 13.23 |
| 8= | 6 | Wavemaker | NSW Government Australia, Netmarble Taiwan, Chanel Taiwan, Dairy Farm Singapore | 24.30 | Snail White Thailand | 11.24 |
| 8= | 10 | OMD | Media Merchants Australia, Macalline China, Marina Bay Sands Singapore | 18.70 | Kraft Heinz APAC | 11.21 |
| 10 | 7 | Blue 449 | Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia | 10.97 | 10.97 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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