Staff Reporters
Nov 1, 2017

New Business League: September 2017 update

Isobar moves into second on the creative table; Starcom makes a big leap up the media list.

New Business League: September 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New Rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Kasturi & Sons India, Rockwell Automation Singapore Project, Sime Darby Property Malaysia Project 86.4 SingTel Singapore 81.6
2 3 Isobar VIP Bags India Digital, Titan(Digital) Global, Canon Thailand 50.1 Innisfree Malaysia 50
3 2 J Walter Thompson shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project 54.1 China Unicom China 49.9
4 4 McCann WorldGroup L'Oreal India, Sino Tech Taiwan Project, Rupa & Co India 35.3 Hisense China 35
5 5 Leo Burnett ChungHwa Telecom Taiwan Project, Pfizer Viagra China, PSI India 30.8 McDonald's Australia 27.6
6 7 Dentsu Vieda India, Cpjobs.com Hong Kong, MTR Foods and Orkla India 25.6   25.6
7 6 DDB Ministry of Foreign Affairs Singapore, Royal Enfield India Digital, Two Degrees New Zealand 28.4 SilkAir Singapore 23.7
8 8 Publicis Scoot/Tiger Singapore, Renault China, Luxottica Australia 20 ABinBev (Digital) Korea 18
9= 9 Y&R Tata Steel India, Sonalika Tractors India, Great Lakes Institute India Project  14.4 Suncorp Bank Australia 13.3
9= 10 Saatchi & Saatchi Asics Global, Nestle ProPlan Australia Project, Border Security Australia Project 13.7 A.O.Smith China 133

MEDIA AGENCY PERFORMANCE LEAGUE

New Rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand 64.56 Godrej & Boyce India 56.47
2 2 MediaCom Changan PSA China, PCCW Media India, Govt of Victoria Australia 55.70 SM Malls Philippines 49.06
3 4 Carat Motorola Thailand, Coty Iran, Novartis UAE, Mono Film Thailand 45.41 Mediecins Sans Frontieres New Zealand 42.38
4 3 dentsu X Car Client China 32.05 Booking.com Singapore 26.83
5 13 Starcom AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China 28.98 Treasury Wine Estates Australia 20.66
6 5 Havas Media World Vision Australia, NSW Government Australia, Sharekhan India 16.74 Coty Iran 16.38
7 11 Universal McCann NSW Government Australia, ING Australia, SingEx Singapore 16.34 McDonald's(Digital) UAE 13.23
8= 6 Wavemaker NSW Government Australia, Netmarble Taiwan, Chanel Taiwan, Dairy Farm Singapore 24.30 Snail White Thailand 11.24
8= 10 OMD Media Merchants Australia, Macalline China, Marina Bay Sands Singapore 18.70 Kraft Heinz APAC 11.21
10 7 Blue 449 Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia 10.97   10.97

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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