Staff Reporters
Nov 1, 2017

New Business League: September 2017 update

Isobar moves into second on the creative table; Starcom makes a big leap up the media list.

New Business League: September 2017 update


New Rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Kasturi & Sons India, Rockwell Automation Singapore Project, Sime Darby Property Malaysia Project 86.4 SingTel Singapore 81.6
2 3 Isobar VIP Bags India Digital, Titan(Digital) Global, Canon Thailand 50.1 Innisfree Malaysia 50
3 2 J Walter Thompson shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project 54.1 China Unicom China 49.9
4 4 McCann WorldGroup L'Oreal India, Sino Tech Taiwan Project, Rupa & Co India 35.3 Hisense China 35
5 5 Leo Burnett ChungHwa Telecom Taiwan Project, Pfizer Viagra China, PSI India 30.8 McDonald's Australia 27.6
6 7 Dentsu Vieda India, Hong Kong, MTR Foods and Orkla India 25.6   25.6
7 6 DDB Ministry of Foreign Affairs Singapore, Royal Enfield India Digital, Two Degrees New Zealand 28.4 SilkAir Singapore 23.7
8 8 Publicis Scoot/Tiger Singapore, Renault China, Luxottica Australia 20 ABinBev (Digital) Korea 18
9= 9 Y&R Tata Steel India, Sonalika Tractors India, Great Lakes Institute India Project  14.4 Suncorp Bank Australia 13.3
9= 10 Saatchi & Saatchi Asics Global, Nestle ProPlan Australia Project, Border Security Australia Project 13.7 A.O.Smith China 133


New Rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand 64.56 Godrej & Boyce India 56.47
2 2 MediaCom Changan PSA China, PCCW Media India, Govt of Victoria Australia 55.70 SM Malls Philippines 49.06
3 4 Carat Motorola Thailand, Coty Iran, Novartis UAE, Mono Film Thailand 45.41 Mediecins Sans Frontieres New Zealand 42.38
4 3 dentsu X Car Client China 32.05 Singapore 26.83
5 13 Starcom AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China 28.98 Treasury Wine Estates Australia 20.66
6 5 Havas Media World Vision Australia, NSW Government Australia, Sharekhan India 16.74 Coty Iran 16.38
7 11 Universal McCann NSW Government Australia, ING Australia, SingEx Singapore 16.34 McDonald's(Digital) UAE 13.23
8= 6 Wavemaker NSW Government Australia, Netmarble Taiwan, Chanel Taiwan, Dairy Farm Singapore 24.30 Snail White Thailand 11.24
8= 10 OMD Media Merchants Australia, Macalline China, Marina Bay Sands Singapore 18.70 Kraft Heinz APAC 11.21
10 7 Blue 449 Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia 10.97   10.97

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to

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