Staff Reporters
Dec 5, 2016

New Business League: September 2016 update

Mindshare vaults up the media table, Isobar displaces McCann in creative.

New Business League: September 2016 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Minute Maid Vietnam, Nestlé China project, JC Korea project 103 FIAT India 99.3
2 4 Isobar Panasonic India digital project 51.3   51.3
3 2 McCann Reliance JIO India, Gilead Sciences Japan project, Cigna India 48.1 VIP India 47.9
4 6 Publicis P&G Swisse Aus, Alisports Cn proj, Griffith University Aus 46.8 FMCG client China 45.3
5 3 Y&R Unilever Indo, Unionbank Philippines proj, Accenture Aus proj 45.4 Revlon Australia 43.6
6 5 DDB Disney Australia project, Lipton Tea Australia, Allergan China, 43.3 Vita Tea China/HK 41.8
7 7 TBWA Car2Go China, Adidas China proj, Acecook Vietnam digital 36.5 Bosch China 34.4
8 8 Saatchi & Saatchi Boneco China, Sands China proj, Habeco (Ha Noi Beer) Vietnam 31.4 Emirates Indonesia 29.5
9 9 J Walter Thompson Sri Lankan Airlines Sri Lanka, Dindayal India, TUI India project 31.6 KT&G Korea 27.2
10 10 Dentsu FundsIndia.com India, Hug Innovations India 26 Weet-Bix Australia 24.7

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 4 Mindshare Uniqlo China, Bank of Baroda India, Indofood Indonesia 63.2 VF Group Cn/HK/Kor 52.6
2 1 PHD 7-Eleven Australia, Bakers Delight Australia, Fossil Hong Kong 40.2 MYOB Australia 38
3 2 Zenith Nestle Vietnam, Henkel Australia, McDonald’s (SEO) Taiwan 44.5 Swarovski global 36.3
4 3 OMD Telkomsel Indonesia, MTR Hong Kong, Apollo Hospital India 39.5 7-Eleven Australia 31.7
5 5 Carat Triumph Motorcycles Aus, Triple T Internet Thai, Ministry of Energy Thai 32.4 OCBC Bank Sing 30.5
6 6 Dentsu Media Japan National Tourism Organization Malaysia, FTMS China project 20.2 Bridgestone India 19.3
7 7 Vizeum Fletcher Building global, Essilor regional (5 markets), Arnott’s Thai 13.7 Tennis Australia 13.2
8 8 Initiative Syntech Technology India, CIMB Malaysia project 13.3 McPherson’s Australia 12.6
9 11 Universal McCann FitBit regional, Borosil Glass Works India, Nestlé Malaysia project 23.6 Malaysia Airlines global 9.8
10 10 Havas Media Lenovo Malaysia, Sunrice Australia, Shasun Pharmaceuticals India 13.6 JDE Thailand 9

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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