CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Minute Maid Vietnam, Nestlé China project, JC Korea project | 103 | FIAT India | 99.3 |
2 | 4 | Isobar | Panasonic India digital project | 51.3 | 51.3 | |
3 | 2 | McCann | Reliance JIO India, Gilead Sciences Japan project, Cigna India | 48.1 | VIP India | 47.9 |
4 | 6 | Publicis | P&G Swisse Aus, Alisports Cn proj, Griffith University Aus | 46.8 | FMCG client China | 45.3 |
5 | 3 | Y&R | Unilever Indo, Unionbank Philippines proj, Accenture Aus proj | 45.4 | Revlon Australia | 43.6 |
6 | 5 | DDB | Disney Australia project, Lipton Tea Australia, Allergan China, | 43.3 | Vita Tea China/HK | 41.8 |
7 | 7 | TBWA | Car2Go China, Adidas China proj, Acecook Vietnam digital | 36.5 | Bosch China | 34.4 |
8 | 8 | Saatchi & Saatchi | Boneco China, Sands China proj, Habeco (Ha Noi Beer) Vietnam | 31.4 | Emirates Indonesia | 29.5 |
9 | 9 | J Walter Thompson | Sri Lankan Airlines Sri Lanka, Dindayal India, TUI India project | 31.6 | KT&G Korea | 27.2 |
10 | 10 | Dentsu | FundsIndia.com India, Hug Innovations India | 26 | Weet-Bix Australia | 24.7 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 4 | Mindshare | Uniqlo China, Bank of Baroda India, Indofood Indonesia | 63.2 | VF Group Cn/HK/Kor | 52.6 |
2 | 1 | PHD | 7-Eleven Australia, Bakers Delight Australia, Fossil Hong Kong | 40.2 | MYOB Australia | 38 |
3 | 2 | Zenith | Nestle Vietnam, Henkel Australia, McDonald’s (SEO) Taiwan | 44.5 | Swarovski global | 36.3 |
4 | 3 | OMD | Telkomsel Indonesia, MTR Hong Kong, Apollo Hospital India | 39.5 | 7-Eleven Australia | 31.7 |
5 | 5 | Carat | Triumph Motorcycles Aus, Triple T Internet Thai, Ministry of Energy Thai | 32.4 | OCBC Bank Sing | 30.5 |
6 | 6 | Dentsu Media | Japan National Tourism Organization Malaysia, FTMS China project | 20.2 | Bridgestone India | 19.3 |
7 | 7 | Vizeum | Fletcher Building global, Essilor regional (5 markets), Arnott’s Thai | 13.7 | Tennis Australia | 13.2 |
8 | 8 | Initiative | Syntech Technology India, CIMB Malaysia project | 13.3 | McPherson’s Australia | 12.6 |
9 | 11 | Universal McCann | FitBit regional, Borosil Glass Works India, Nestlé Malaysia project | 23.6 | Malaysia Airlines global | 9.8 |
10 | 10 | Havas Media | Lenovo Malaysia, Sunrice Australia, Shasun Pharmaceuticals India | 13.6 | JDE Thailand | 9 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].