Staff Reporters
Nov 17, 2014

New Business League: September 2014 update

DDB overtakes Y&R in creative; Starcom jumps in media with wins from Samsung and Airbnb.

New Business League: September 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank

Last rank

Agency 

Wins 

Revenue gained (US$m)

Recent losses

YTD totals (us$m)

1

1

Ogilvy

Apollo Hospital India, Shukran India, SGX Sg project

79

Bajaj Auto

67

2

2

McCann WG

Hollard project, Red Balloon project, Petronas project

66.9

AMO project

62.1

3

3=

Leo Burnett

Samsung APAC, Bajaj Auto, SriLankan, Samsung Vn project

45.4

Micromax proj

43.7

4

5

DDB

SAIC, NSW Dept of Health project, Sunshine Insurance proj

38.4

VW China (part)

35.1

5

3=

Y&R

SMAAAASH India, Tata project, Bel Foods Vietnam

37.9

NSW Electoral

32.3

6

8

JWT

RACV, Bolon China, NSW Electoral Commission Australia

21.2

Set Max India

18.5

7

6

SapientNitro

Citibank project, Mondelez (digital) Aus, MCM Sg proj

16.4

 

16.4

8

7

Lowe

Flipkart India, GCPPL India, Amul Macho India

17

Apollo Hospital

16

9

11

Grey Group

Indian Army project, Allianz Malaysia project

13.3

GSK HK project

13.1

10

10

Dentsu

Mandom Thai proj, Maruti Suzuki proj, Canon China proj 

13.9

Sanyo Shokai Jp

12

 

MEDIA AGENCY PERFORMANCE LEAGUE 

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat Conseil du Vin de Bordeaux Jp, Samsung (search) Korea 73.8 S. Union Mal 67.5
2 5 Starcom Samsung APAC, Airbnb APAC, AIG Mal, Diageo Aus 28.7 Garuda (digital) 26.4
3 2 Mindshare City of Dreams Macau, CESC Properties India, Hoyu Taiwan 30.8 Pandora HK 23.7
4 4 OMD Kiwibank NZ, NZ Post, Hotel Club Singapore 30.3 Skycity NZ 17.6
5 3 ZenithOptimedia CP Group China, Skycity NZ, Stop Teen Moms Thailand 19.3 7-Eleven HK 17.1
6 7 MediaCom Sony Activation, Symentac, Roche Diagnostics India 14 RACV Australia 11.4
7 6 Vizeum Huawei Malaysia, Beijing Mobile China, Giti China 11.9 RAC WA (digital) 11.3
8 8 PHD Nikkei Sg, HK Jockey Club, Auckland Council NZ 7.8 Banana Boat Aus 6.8
9 9 Havas Media Borosil’s India, World Kabaddi League, Modern Brands Aus 10.7 JP Morgan (dig) Tw 5.8
10 10 Dentsu Media Cremica India, KINKAN (TV) Taiwan, Xantia Taiwan project 6.6 SIDIZ Korea 5.7

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Leo Burnett Samsung Asia-Pacific
2 JWT RACV Australia
3 DDB SAIC Corp Brand China
4 McCann WorldGroup Hollard Financials Australia
5 Wieden & Kennedy Samsung Asia-Pacific
6 BBH Samsung Asia-Pacific
7 JWT Tata Group project Asia-Pacific
8 Grey Indian Army India
9 TBWA Airbnb Asia-Pacific
10 Lowe GCPPL India

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Starcom Samsung Asia-Pacific
2 Starcom Airbnb Asia-Pacific
2 Maxus 7-Eleven Hong Kong
4 Initiative BMW Thailand
5 Mindshare City of Dreams Macau Hong Kong
6 Universal McCann Ricoh Japan
7 Mindshare CESC Properties India
8 OMD Kiwibank New Zealand
9 PHD Nikkei Singapore
10 Dentsu Media Cremca India

 

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