New Business League: October update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	SingTel Singapore, Shop Click Drive Australia, Primo Australia	77.2	Mars Petcare China	69.6
2	2	McCann WorldGroup	Worksafe Australia, Western Digital, Intel China Project	63.8	Population Services International India Project	62.1
3	3	DDB	Fitness First Malaysia Project, Arvind India,Corona India	54.2	George Weston Foods New Zealand	45.9
4	6	TBWA	CAPSA China Project, Timberland Singapore, Tsingtao Beer China,	31.1	Shinyoung Wacoal Korea	28.8
5	4	JWT	Nib New Zealand, Sacred Hill Wines New Zealand Project	31.1	Johnson & Johnson (Tylenol) China	26.5
6	5	Leo Burnett	Pfizer Philippines, VP Bank Vietnam, Petronas Malaysia	25.2	Tata Chemicals India	22.5
7	7	Y&R	Caltex Vietnam Project, Lyons Capital Australia Project, Karicare New Zealand Project	21.0	Cebuana Lhuillier Philippines	20.4
8	8	Saatchi & Saatchi	Union Pay China, China Merchant Bank(Private Banking), Vatti China	23.1	P&G Korea Project	20.2
9	10	Lowe	Finolex Industries Project,  Kerala Co-operative Milk Marketing Federation India	14.9	LIC Housing Finance India	13.3
10	11	Grey Group	Uni President(Orange Juice) China, Slumberland China,  Australian Federal Police Project	13.2	Godiva Japan Project	12.6

 

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	ZenithOptimedia	Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project	27.5	TISCO Thailand(OOH)	22.2
2	3	OMD	Olympus Hong Kong, Cow & Gate China Digital, Cisco Systems Australia Project	31.2	SONY VAIO Vietnam	17.3
3	4	Havas Media	Danone Indonesia, Bloomberg TV India, Dupont India	17.6		16.6
4	2	Carat	Coca Cola(Search), Ministry of Energy, Korean Air	16.9	Clarins Regional	15.6
5	5	MEC	China Fortune Development China(OOH), United International Pictures Singapore	14.4	Dupont India	12.7
6	6	Starcom MediaVest	AB InBev China, Cotton Council International Taiwan, Disney Indonesia	16.9		9.4
7	7	PHD	Converse China, CAT Telecom Thailand, MoneyGram Vietnam	9.8	Simple Singapore	9.3
8	8	Initiative	H.M. Sampoerna Indonesia, Amazon Regional, V-Gulliver Thailand	8.7		8.5
9	12	Universal McCann	Security Bank Philippines, Zurich Asia Pacific , Huawei Philippines	14.1	Inoherb China	6.4
10	10	Mindshare	GSK Regional, Origin Energy Australia,	17.8	Orange Bear Taiwan	6.3

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Agency	Month	Account	Area
Ogilvy	Oct	SingTel	Singapore
Saatchi & Saatchi	Oct	Union Pay	China
Ogilvy	Oct	Shop Click Drive	Australia
Saatchi & Saatchi	Oct	China Merchant Bank(Private Banking)	China
DDB	Oct	Adani Group Project	India
DDB	Oct	Arvind	India
BBDO	Oct	BDO Unibank	Philippines
McCann WorldGroup	Oct	Worksafe	Australia
Leo Burnett	Oct	Pfizer Consumer Healthcare	Philippines
JWT	Oct	Nib	New Zealand

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Media Agency	Month	Account	Area
ZenithOptimedia	Oct	Clarins	Regional
Carat	Oct	Dutch Lady	Regional
Havas Media	Oct	Danone	Indonesia
Initiative	Oct	H.M. Sampoerna	Indonesia
Initiative	Oct	Amazon	Regional
Madison Media	Oct	Piramal Healthcare	India
OMD	Oct	Olympus	Hong Kong
OMD	Oct	Cow & Gate(Digital)	China
MEC	Oct	China Fortune Land Development	China
Universal McCann	Oct	Zurich	Asia Pacific