Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | SingTel Singapore, Shop Click Drive Australia, Primo Australia | 77.2 | Mars Petcare China | 69.6 |
2 | 2 | McCann WorldGroup | Worksafe Australia, Western Digital, Intel China Project | 63.8 | Population Services International India Project | 62.1 |
3 | 3 | DDB | Fitness First Malaysia Project, Arvind India,Corona India | 54.2 | George Weston Foods New Zealand | 45.9 |
4 | 6 | TBWA | CAPSA China Project, Timberland Singapore, Tsingtao Beer China, | 31.1 | Shinyoung Wacoal Korea | 28.8 |
5 | 4 | JWT | Nib New Zealand, Sacred Hill Wines New Zealand Project | 31.1 | Johnson & Johnson (Tylenol) China | 26.5 |
6 | 5 | Leo Burnett | Pfizer Philippines, VP Bank Vietnam, Petronas Malaysia | 25.2 | Tata Chemicals India | 22.5 |
7 | 7 | Y&R | Caltex Vietnam Project, Lyons Capital Australia Project, Karicare New Zealand Project | 21.0 | Cebuana Lhuillier Philippines | 20.4 |
8 | 8 | Saatchi & Saatchi | Union Pay China, China Merchant Bank(Private Banking), Vatti China | 23.1 | P&G Korea Project | 20.2 |
9 | 10 | Lowe | Finolex Industries Project, Kerala Co-operative Milk Marketing Federation India | 14.9 | LIC Housing Finance India | 13.3 |
10 | 11 | Grey Group | Uni President(Orange Juice) China, Slumberland China, Australian Federal Police Project | 13.2 | Godiva Japan Project | 12.6 |
MEDIA AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | ZenithOptimedia | Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project | 27.5 | TISCO Thailand(OOH) | 22.2 |
2 | 3 | OMD | Olympus Hong Kong, Cow & Gate China Digital, Cisco Systems Australia Project | 31.2 | SONY VAIO Vietnam | 17.3 |
3 | 4 | Havas Media | Danone Indonesia, Bloomberg TV India, Dupont India | 17.6 | 16.6 | |
4 | 2 | Carat | Coca Cola(Search), Ministry of Energy, Korean Air | 16.9 | Clarins Regional | 15.6 |
5 | 5 | MEC | China Fortune Development China(OOH), United International Pictures Singapore | 14.4 | Dupont India | 12.7 |
6 | 6 | Starcom MediaVest | AB InBev China, Cotton Council International Taiwan, Disney Indonesia | 16.9 | 9.4 | |
7 | 7 | PHD | Converse China, CAT Telecom Thailand, MoneyGram Vietnam | 9.8 | Simple Singapore | 9.3 |
8 | 8 | Initiative | H.M. Sampoerna Indonesia, Amazon Regional, V-Gulliver Thailand | 8.7 | 8.5 | |
9 | 12 | Universal McCann | Security Bank Philippines, Zurich Asia Pacific , Huawei Philippines | 14.1 | Inoherb China | 6.4 |
10 | 10 | Mindshare | GSK Regional, Origin Energy Australia, | 17.8 | Orange Bear Taiwan | 6.3 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Agency | Month | Account | Area |
Ogilvy | Oct | SingTel | Singapore |
Saatchi & Saatchi | Oct | Union Pay | China |
Ogilvy | Oct | Shop Click Drive | Australia |
Saatchi & Saatchi | Oct | China Merchant Bank(Private Banking) | China |
DDB | Oct | Adani Group Project | India |
DDB | Oct | Arvind | India |
BBDO | Oct | BDO Unibank | Philippines |
McCann WorldGroup | Oct | Worksafe | Australia |
Leo Burnett | Oct | Pfizer Consumer Healthcare | Philippines |
JWT | Oct | Nib | New Zealand |
ASIA-PACIFIC TOP 10 MEDIA WINS
Media Agency | Month | Account | Area |
ZenithOptimedia | Oct | Clarins | Regional |
Carat | Oct | Dutch Lady | Regional |
Havas Media | Oct | Danone | Indonesia |
Initiative | Oct | H.M. Sampoerna | Indonesia |
Initiative | Oct | Amazon | Regional |
Madison Media | Oct | Piramal Healthcare | India |
OMD | Oct | Olympus | Hong Kong |
OMD | Oct | Cow & Gate(Digital) | China |
MEC | Oct | China Fortune Land Development | China |
Universal McCann | Oct | Zurich | Asia Pacific |