Staff Reporters
Dec 3, 2013

New Business League: October update

ASIA-PACIFIC - TBWA vaults two spots on the creative-agency ranking, while OMD, Havas and UM move up the media table.

New Business League: October update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].



Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy SingTel Singapore, Shop Click Drive Australia, Primo Australia 77.2 Mars Petcare China 69.6
2 2 McCann WorldGroup Worksafe Australia, Western Digital, Intel China Project 63.8 Population Services International India Project 62.1
3 3 DDB Fitness First Malaysia Project, Arvind India,Corona India 54.2 George Weston Foods New Zealand 45.9
4 6 TBWA CAPSA China Project, Timberland Singapore, Tsingtao Beer China, 31.1 Shinyoung Wacoal Korea 28.8
5 4 JWT Nib New Zealand, Sacred Hill Wines New Zealand Project 31.1 Johnson & Johnson (Tylenol) China 26.5
6 5 Leo Burnett Pfizer Philippines, VP Bank Vietnam, Petronas Malaysia 25.2 Tata Chemicals India 22.5
7 7 Y&R Caltex Vietnam Project, Lyons Capital Australia Project, Karicare New Zealand Project 21.0 Cebuana Lhuillier Philippines 20.4
8 8 Saatchi & Saatchi Union Pay China, China Merchant Bank(Private Banking), Vatti China 23.1 P&G Korea Project 20.2
9 10 Lowe Finolex Industries Project,  Kerala Co-operative Milk Marketing Federation India 14.9 LIC Housing Finance India 13.3
10 11 Grey Group Uni President(Orange Juice) China, Slumberland China,  Australian Federal Police Project 13.2 Godiva Japan Project 12.6



Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 ZenithOptimedia Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project 27.5 TISCO Thailand(OOH) 22.2
2 3 OMD Olympus Hong Kong, Cow & Gate China Digital, Cisco Systems Australia Project 31.2 SONY VAIO Vietnam 17.3
3 4 Havas Media Danone Indonesia, Bloomberg TV India, Dupont India 17.6   16.6
4 2 Carat Coca Cola(Search), Ministry of Energy, Korean Air 16.9 Clarins Regional 15.6
5 5 MEC China Fortune Development China(OOH), United International Pictures Singapore 14.4 Dupont India 12.7
6 6 Starcom MediaVest AB InBev China, Cotton Council International Taiwan, Disney Indonesia 16.9   9.4
7 7 PHD Converse China, CAT Telecom Thailand, MoneyGram Vietnam 9.8 Simple Singapore 9.3
8 8 Initiative H.M. Sampoerna Indonesia, Amazon Regional, V-Gulliver Thailand 8.7   8.5
9 12 Universal McCann Security Bank Philippines, Zurich Asia Pacific , Huawei Philippines 14.1 Inoherb China 6.4
10 10 Mindshare GSK Regional, Origin Energy Australia, 17.8 Orange Bear Taiwan 6.3



Agency Month Account Area
Ogilvy Oct SingTel Singapore
Saatchi & Saatchi Oct Union Pay China
Ogilvy Oct Shop Click Drive Australia
Saatchi & Saatchi Oct China Merchant Bank(Private Banking) China
DDB Oct Adani Group Project India
DDB Oct Arvind India
BBDO Oct BDO Unibank Philippines
McCann WorldGroup Oct Worksafe Australia
Leo Burnett Oct Pfizer Consumer Healthcare Philippines
JWT Oct Nib New Zealand



Media Agency Month Account Area
ZenithOptimedia Oct Clarins Regional
Carat Oct Dutch Lady Regional
Havas Media Oct Danone Indonesia
Initiative Oct H.M. Sampoerna Indonesia
Initiative Oct Amazon Regional
Madison Media Oct Piramal Healthcare India
OMD Oct Olympus Hong Kong
OMD Oct Cow & Gate(Digital) China
MEC Oct China Fortune Land Development China
Universal McCann Oct Zurich Asia Pacific


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