CREATIVE AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Fangte - Rebranding and brand consulting China, JFOODO 2.0 Japan Project, Atom Capital Hong Kong Project, Chelsea Football Club APAC Singapore | $99.81 | Amway Artistry China Project | $99.48 |
2 | 2 | Leo Burnett | Hainan Airlines China, Samsung GMC Korea, VW New car brand identity (Phase 4) China, ChungHwa Telecom Taiwan, Buick China, Jacobs Coffee China | $75.27 | KEI Industries India Retainer | $74.97 |
3 | 4 | J Walter Thompson | Dupont-Coteva Asia Pacific, Henkel China, Edgewell Asia Pacific, MeadJohnson Asia Pacific, Unicharm Asia Pacific | $84.38 | Shell Global | $72.52 |
4 | 3 | Publicis | Dr. Oetker India, Shiseido China Project, Huarun Painting China, Marster Kong China Project, Nike China | $68.67 | MakeMy Trip India | $68.37 |
5 | 5 | Isobar | Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand | $48.55 | $48.55 | |
6 | 6 | Saatchi & Saatchi | Sands China Project, China UnionPay China Project, Jindal Steel India, Suzhou Yanload Hong Kong Project, Siemens Home Appliances China Project | $34.66 | Emirates Air Hongkong | $33.96 |
7 | 8 | DDB | Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India | $55.90 | Samsung Electronics visual display Global | $33.10 |
8 | 7 | McCann WorldGroup | Yinji Holiday Resort China, OLD Temple JEWELRY-McCann China Project, Carlsberg China Hong Kong Project, Chivas China Project, Village House Japan Project | $34.08 | Cathay Pacific Global | $31.71 |
9 | 9 | Dentsu | Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand | $29.76 | Uber India Project | $28.46 |
10 | 10 | BBDO | Ford Global, MARS International India, Perodua Malaysia, DiDi China | $61.15 | PepsiCo Australia | $27.47 |
MEDIA AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | MediaCom | Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China | $56.19 | GSK Asia Pacific | $39.80 |
2 | 3 | Wavemaker | Chando China, Smart Philippines Project, Huawei Philippines Project, JinRi Toutiao China, Huawei Australia | $53.37 | United Airlines Global | $34.96 |
3 | 2 | Zenith | Ralph Lauren APAC, GSK Asia Pacific, Nestle SE Asia, MyGlamm(Performics) India Digital AOR | $38.47 | Amway China | $34.24 |
4 | 8 | OMD | McDonald’s China, Daimler Global, McDonald’s China, Mobistar India, Activision Australia, Kayak Hong Kong | $42.33 | Intel Global | $28.94 |
5 | 4 | Universal McCann | Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia | $32.25 | General Mills China | $28.08 |
6 | 11 | Mindshare | Nestlé China, General Mills SEA, Amway China, RinggitPlus.com Malaysia, Unilever India AOR (Digital), China Sports Lottery China | $65.64 | AIA Insurance Thailand | $26.05 |
7 | 5 | Havas Media | Puma Global, China Telecom China, JDE China, Voltas Beko Appliances India AOR-Integrated, Oyo Rooms India Media AOR | $25.13 | CapitaLand Singapore | $21.14 |
8 | 6 | Dentsu Aegis Network | Intel Global, United Airlines Global | $15.57 | $15.57 | |
9 | 9= | Spark Foundry | Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC, Lenovo Global, Marriott Global | $13.67 | $13.67 | |
10 | 7 | dentsu X | Drivezy India, Coolwinks.com India | $25.06 | General Mills Taiwan | $13.65 |
TOP 10 APAC CREATIVE WINS
Agency | Account | Area |
BBH | Zhen Guo Li | China |
J Walter Thompson | Dupont-Coteva | Asia Pacific |
J Walter Thompson | Henkel China | China |
J Walter Thompson | Edgewell | Asia Pacific |
Publicis Groupe | Emirates | Singapore |
J Walter Thompson | MeadJohnson | Asia Pacific |
J Walter Thompson | BAT | Asia Pacific |
Digitas | Mercedes-Benz | China |
Leo Burnett | Hainan Airlines | China |
Keep Left | Coles Local | Australia |
TOP 10 APAC MEDIA WINS
Agency | Account | Area |
OMD | Daimler | Global |
Mindshare | Nestlé | China |
OMD | McDonald’s | China |
Wavemaker | Chando | China |
OMD | Suncorp | Australia |
Havas Media | Puma | Global |
Mindshare | General Mills | Singapore, Malaysia, Thailand |
Wavemaker | Smart | Philippines |
Wavemaker | Huawei | Philippines |
Starcom | Snooze | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].