Staff Reporters
Dec 12, 2018

New Business League: October 2018 report

JWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

New Business League: October 2018 report


Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Fangte - Rebranding and brand consulting China, JFOODO 2.0 Japan Project, Atom Capital Hong Kong Project, Chelsea Football Club APAC Singapore $99.81 Amway Artistry China Project $99.48
2 2 Leo Burnett Hainan Airlines China, Samsung GMC Korea, VW New car brand identity (Phase 4) China, ChungHwa Telecom Taiwan, Buick China, Jacobs Coffee China $75.27 KEI Industries India Retainer $74.97
3 4 J Walter Thompson Dupont-Coteva Asia Pacific, Henkel China, Edgewell Asia Pacific, MeadJohnson Asia Pacific, Unicharm Asia Pacific $84.38 Shell Global $72.52
4 3 Publicis Dr. Oetker India, Shiseido China Project, Huarun Painting China, Marster Kong China Project, Nike China $68.67 MakeMy Trip India $68.37
5 5 Isobar Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand $48.55   $48.55
6 6 Saatchi & Saatchi Sands China Project, China UnionPay China Project, Jindal Steel India, Suzhou Yanload Hong Kong Project, Siemens Home Appliances China Project $34.66 Emirates Air Hongkong $33.96
7 8 DDB Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India $55.90 Samsung Electronics visual display Global $33.10
8 7 McCann WorldGroup Yinji Holiday Resort China, OLD Temple JEWELRY-McCann China Project, Carlsberg China Hong Kong Project, Chivas China Project, Village House Japan Project $34.08 Cathay Pacific Global $31.71
9 9 Dentsu Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand $29.76 Uber India Project $28.46
10 10 BBDO Ford Global, MARS International India, Perodua Malaysia, DiDi China $61.15 PepsiCo Australia $27.47


Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 MediaCom Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China $56.19 GSK Asia Pacific $39.80
2 3 Wavemaker Chando China, Smart Philippines Project, Huawei Philippines Project, JinRi Toutiao China, Huawei Australia $53.37 United Airlines Global $34.96
3 2 Zenith Ralph Lauren APAC, GSK Asia Pacific, Nestle SE Asia, MyGlamm(Performics) India Digital AOR $38.47 Amway China $34.24
4 8 OMD McDonald’s China, Daimler Global, McDonald’s China, Mobistar India, Activision Australia, Kayak Hong Kong $42.33 Intel Global $28.94
5 4 Universal McCann Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia $32.25 General Mills China $28.08
6 11 Mindshare Nestlé China, General Mills SEA, Amway China, Malaysia, Unilever India AOR (Digital), China Sports Lottery China $65.64 AIA Insurance Thailand $26.05
7 5 Havas Media Puma Global, China Telecom China, JDE China, Voltas Beko Appliances India AOR-Integrated, Oyo Rooms India Media AOR $25.13 CapitaLand Singapore $21.14
8 6 Dentsu Aegis Network Intel Global, United Airlines Global $15.57   $15.57
9 9= Spark Foundry Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC, Lenovo Global, Marriott Global $13.67   $13.67
10 7 dentsu X Drivezy India, India $25.06 General Mills Taiwan $13.65


Agency Account Area
BBH  Zhen Guo Li  China
J Walter Thompson Dupont-Coteva Asia Pacific
J Walter Thompson Henkel China China
J Walter Thompson Edgewell Asia Pacific
Publicis Groupe Emirates Singapore
J Walter Thompson MeadJohnson Asia Pacific
J Walter Thompson BAT Asia Pacific
Digitas Mercedes-Benz China
Leo Burnett Hainan Airlines China
Keep Left Coles Local Australia


Agency Account Area
OMD Daimler Global
Mindshare Nestlé China
OMD McDonald’s China
Wavemaker Chando China
OMD Suncorp Australia
Havas Media Puma Global
Mindshare General Mills Singapore, Malaysia, Thailand
Wavemaker Smart Philippines
Wavemaker Huawei Philippines
Starcom Snooze Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to

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