Staff Reporters
Dec 23, 2014

New Business League: October 2014 rankings

ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.

New Business League: October 2014 rankings

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Ogilvy Lilly ANZ, Oishi Thai, NBTY China, Blackmores Thailand 86.3 Auckland Council 74
2 2 McCann Cigna Aus proj, Dubai Tourism Aus proj, Xbox Sg  71.4 AMO Japan proj 66.6
3 3 Leo Burnett Ruchi Soya Industries, Uni-President China 47.6 Micromax proj 45.9
4 4 DDB Nipponpaint China, Manulife HK proj, ParknShop HK proj 41.1 VW Cn (partial) 37.8
5 5 Y&R Dick Smith Aus proj, if Fruitamin Thai, Suncorp Aus proj 42.4 NSW Electoral 36.8
6 6 JWT AHA Coffee Cn proj, Dentiste Thai Proj, AIG 22.5 Set Max India 19.8
7 7 SapientNitro Citibank proj, Unilever Cn Proj, Win Medicare India 18.8 18.8
8 8 Lowe Mahindra Reva proj, Krishna Chandra Dutta proj 18.3 Apollo Hospital 17.2
9 14 TBWA Hitejinro Kr, Hackers Education Kr, Haier India 17.3 Nissan India 15.2
10 10 Dentsu Toyota India proj, Sg Navy Proj, China Guangfa Bank Proj 15.5 Citizen Taiwan 14.5


New rank Last rank  Agency  Wins  Revenue gained (US$m) Recent losses YTD totals (US$m)
1 1 Carat Indian National Congress, Citizen Tw, Shaklee Malaysia 76 Tiffany & Co APAC 68.3
2 2 Starcom Coca-Cola (digital) Php, Petra Foods Indo, MCI Singapore 35.5 FMG NZ 33
3 3 Mindshare City of Dreams Macau, CESC Properties India, Hoyu Taiwan 30.8 Pandora HK 23.7
4= 5 ZenithOptimedia Perfetti Van Melle Cn, Supor Cn, National Gallery Sg 24.4 Nestle ANZ 19.8
4= 4 OMD Beiersdorf Thai, V-Link India, Sentosa Leisure Mgmt 32.7 Innisfree M’sia 19.8
6 6 MediaCom Nestlé NZ, Farmers Mutual Gp NZ, Political Advocacy Php 15.5 Danone Nutricia 12.9
7 7 Vizeum SingTel reg, Franke Faber dig India, Casa Grande India 13.1 RAC WA dig Aus 12.5
8 11 MEC Nestlé Aus, Tiffany & Co APAC, Kao Tw, Traveloka Indo 16 H&M Taiwan 11.2
9 8 PHD Bayer Australia, SAP APAC, ABC Thailand 10.2 Menarini Aus 8.9
10 10 Dentsu Media Indian Nat Congress proj, Sappe Public Thai, Panasonic Vn 8.5 Citizen Taiwan 7.4


Rank Agency Account Market
1 Y&R Dick Smith Project Australia
2 Y&R Burger King China
3 Ogilvy Lilly ANZ
4 DDB Nippon Paint I-Color China
5 DDB Auckland Council Project New Zealand
6 DDB Manulife Project Hong Kong
7 Ogilvy Oishi Green Tea Thailand
8 BBDO Emami India
9 Y&R If Fruitamin Thailand
10 JWT Aha Coffee China


Rank Agency Account Market
1 ZenithOptimedia Perfetti Van Melle China
2 Ikon CommBank Australia
3 MEC Nestlé Australia
4 OMD Beiersdorf Thailand
5 Starcom Coca-Cola (digital) Philippines
6 MEC Tiffany & Co APAC
7 PHD Bayer Australia
9 ZenithOptimedia Supor China
10 MediaCom Nestlé New Zealand


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