Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
1 | 1 | Ogilvy | Lilly ANZ, Oishi Thai, NBTY China, Blackmores Thailand | 86.3 | Auckland Council | 74 |
2 | 2 | McCann | Cigna Aus proj, Dubai Tourism Aus proj, Xbox Sg | 71.4 | AMO Japan proj | 66.6 |
3 | 3 | Leo Burnett | Ruchi Soya Industries, Uni-President China | 47.6 | Micromax proj | 45.9 |
4 | 4 | DDB | Nipponpaint China, Manulife HK proj, ParknShop HK proj | 41.1 | VW Cn (partial) | 37.8 |
5 | 5 | Y&R | Dick Smith Aus proj, if Fruitamin Thai, Suncorp Aus proj | 42.4 | NSW Electoral | 36.8 |
6 | 6 | JWT | AHA Coffee Cn proj, Dentiste Thai Proj, AIG | 22.5 | Set Max India | 19.8 |
7 | 7 | SapientNitro | Citibank proj, Unilever Cn Proj, Win Medicare India | 18.8 | – | 18.8 |
8 | 8 | Lowe | Mahindra Reva proj, Krishna Chandra Dutta proj | 18.3 | Apollo Hospital | 17.2 |
9 | 14 | TBWA | Hitejinro Kr, Hackers Education Kr, Haier India | 17.3 | Nissan India | 15.2 |
10 | 10 | Dentsu | Toyota India proj, Sg Navy Proj, China Guangfa Bank Proj | 15.5 | Citizen Taiwan | 14.5 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
1 | 1 | Carat | Indian National Congress, Citizen Tw, Shaklee Malaysia | 76 | Tiffany & Co APAC | 68.3 |
2 | 2 | Starcom | Coca-Cola (digital) Php, Petra Foods Indo, MCI Singapore | 35.5 | FMG NZ | 33 |
3 | 3 | Mindshare | City of Dreams Macau, CESC Properties India, Hoyu Taiwan | 30.8 | Pandora HK | 23.7 |
4= | 5 | ZenithOptimedia | Perfetti Van Melle Cn, Supor Cn, National Gallery Sg | 24.4 | Nestle ANZ | 19.8 |
4= | 4 | OMD | Beiersdorf Thai, V-Link India, Sentosa Leisure Mgmt | 32.7 | Innisfree M’sia | 19.8 |
6 | 6 | MediaCom | Nestlé NZ, Farmers Mutual Gp NZ, Political Advocacy Php | 15.5 | Danone Nutricia | 12.9 |
7 | 7 | Vizeum | SingTel reg, Franke Faber dig India, Casa Grande India | 13.1 | RAC WA dig Aus | 12.5 |
8 | 11 | MEC | Nestlé Aus, Tiffany & Co APAC, Kao Tw, Traveloka Indo | 16 | H&M Taiwan | 11.2 |
9 | 8 | PHD | Bayer Australia, SAP APAC, ABC Thailand | 10.2 | Menarini Aus | 8.9 |
10 | 10 | Dentsu Media | Indian Nat Congress proj, Sappe Public Thai, Panasonic Vn | 8.5 | Citizen Taiwan | 7.4 |
2014 ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Y&R | Dick Smith Project | Australia |
2 | Y&R | Burger King | China |
3 | Ogilvy | Lilly | ANZ |
4 | DDB | Nippon Paint I-Color | China |
5 | DDB | Auckland Council Project | New Zealand |
6 | DDB | Manulife Project | Hong Kong |
7 | Ogilvy | Oishi Green Tea | Thailand |
8 | BBDO | Emami | India |
9 | Y&R | If Fruitamin | Thailand |
10 | JWT | Aha Coffee | China |
2014 ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | ZenithOptimedia | Perfetti Van Melle | China |
2 | Ikon | CommBank | Australia |
3 | MEC | Nestlé | Australia |
4 | OMD | Beiersdorf | Thailand |
5 | Starcom | Coca-Cola (digital) | Philippines |
6 | MEC | Tiffany & Co | APAC |
7 | PHD | Bayer | Australia |
8 | PHD | SAP | APAC |
9 | ZenithOptimedia | Supor | China |
10 | MediaCom | Nestlé | New Zealand |