New Business League: November update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	EPSON Printers Singapore Project, Jambatan Kedua Malaysia Project, Trip Advisor Australia	87.5	SPC Ardmona Australia Projects	79.6
2	2	McCann WorldGroup	LINE Thailand, Piramal Healthcare India, SAP Thailand Project	65.0	Cigna Insurance Thailand	62.7
3	3	DDB	MoneyGram India Project, TP Bank Philippines, BMW India	62.2	Jyothy Laboratories Projects	53.6
4	4	TBWA	AXA Direct Korea, Otsuka Pharmaceutical Group Korea Project, Orang Tua Group Indonesia	34.9	Shinyoung Wacoal Korea	32.5
5	5	JWT	Microsoft Korea Project, Hyundai Pharm Korea, Seoul Milk Korea,	33.0	CII India Project	26.9
6	6	Leo Burnett	SPC Ardmona Australia Projects, Impra Teas Project	26.8	Tata Chemicals India	23.7
7	7	Y&R	XL Telecom Indonesia, Uniqlo Australia Project, Gorman Commercial Australia Project	23.1	Zydus Wellness India	19.2
8	8	Saatchi & Saatchi	Nib Health Insurance Australia, O'Brien Glass Australia Project	24.1	Otsuka Pharmaceutical Group Korea Project	16.2
9	9	Lowe	Finolex Industries Project,  Kerala Co-operative Milk Marketing Federation India	15.1	LIC Housing Finance India	13.5
10	11	BBDO	BDO Unibank Philippines, Shinyoung Wacoal Korea, Cigna Insurance Thailand	16.4	SingTel Singapore	11.6

 

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	ZenithOptimedia	Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project	27.5	Apollo Tyres Global	22.2
2	2	OMD	Wet'n Wild Australia, MAB Property Group Austarlia, Lifecell India	33.6	SONY VAIO Vietnam	19.3
3	3	Havas Media	Seagate APAC, Tourism Malaysia Regional, Parmigiani Watch	18.6	Abbott Nutrition Singapore	17.3
4	4	Carat	Samsung SSD Korea(Search), TISCO Thailand(Search), TransAsia Airways Taiwan	16.9	Mitsubishi Electric Twaiwan	15.6
5	8	Initiative	Reckitt Benckiser Regional, Santos Jaya Abadi Indonesia, Sampoerna Indonesia, Smartone Hong Kong	14.7		14.4
6	5	MEC	Domino's Pizza Australia, SanDisk China, Abbott Nutrition Singapore	16.2	Dupont India	13.8
7	9	Universal McCann	Federal Bank India, Target Australia, William Hill Australia, Lazada Thailand	19.8	Inoherb China	12.1
8	6	Starcom MediaVest	AB InBev China, Kao Malaysia, Skyscanner SEA	18.7		11.2
9	7	PHD	Newell Australia, Johnnie Walker Blue Global	10.5	Simple Singapore	10.0
10	11	Dentsu Media	Otsuka Pharmaceutical Group Hong Kong, ASUS Hong Kong, Pfizer Taiwan	9.6	Mondomobile Thailand	8.0

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Creative Agency	Month	Account	Area
DDB	Nov	Pfizer Project	Australia
TBWA	Nov	AXA Direct	Korea
Dentsu	Nov	Dunlop Project	China
DDB	Nov	Sinomax	China
DDB	Nov	Suroy Project	India
DDB	Nov	MoneyGram Project	India
DDB	Nov	BMW	India
JWT	Nov	Hyundai Pharm	Korea
Ogilvy	Nov	Epson Printers Project	Singapore
JWT	Nov	Seoul Milk	Korea

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Media Agency	Month	Account	Area
Initiative	Nov	Santos Jaya Abadi	Indonesia
Initiative	Nov	Reckitt Benckiser	Regional
Universal McCann	Nov	Target	Australia
OMD	Nov	Carlsberg	Asia Pacific
Starcom	Nov	Kao Malaysia	Malaysia
Universal McCann	Nov	William Hill	Australia
Dentsu Media	Nov	Otsuka Pharmaceutical	Hong Kong
OMD	Nov	Hasbro	Asia Pacific
MEC	Nov	Domino's Pizza	Australia
Mindshare	Nov	Apollo Tyres	Asia Pacific