Staff Reporters
Jan 6, 2014

New Business League: November update

ASIA-PACIFIC - Ogilvy moves up the creative list while ZenithOptimedia sits atop the media rankings.

New Business League: November update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to



Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy EPSON Printers Singapore Project, Jambatan Kedua Malaysia Project, Trip Advisor Australia 87.5 SPC Ardmona Australia Projects 79.6
2 2 McCann WorldGroup LINE Thailand, Piramal Healthcare India, SAP Thailand Project 65.0 Cigna Insurance Thailand 62.7
3 3 DDB MoneyGram India Project, TP Bank Philippines, BMW India 62.2 Jyothy Laboratories Projects 53.6
4 4 TBWA AXA Direct Korea, Otsuka Pharmaceutical Group Korea Project, Orang Tua Group Indonesia 34.9 Shinyoung Wacoal Korea 32.5
5 5 JWT Microsoft Korea Project, Hyundai Pharm Korea, Seoul Milk Korea, 33.0 CII India Project 26.9
6 6 Leo Burnett SPC Ardmona Australia Projects, Impra Teas Project 26.8 Tata Chemicals India 23.7
7 7 Y&R XL Telecom Indonesia, Uniqlo Australia Project, Gorman Commercial Australia Project 23.1 Zydus Wellness India 19.2
8 8 Saatchi & Saatchi Nib Health Insurance Australia, O'Brien Glass Australia Project 24.1 Otsuka Pharmaceutical Group Korea Project 16.2
9 9 Lowe Finolex Industries Project,  Kerala Co-operative Milk Marketing Federation India 15.1 LIC Housing Finance India 13.5
10 11 BBDO BDO Unibank Philippines, Shinyoung Wacoal Korea, Cigna Insurance Thailand 16.4 SingTel Singapore 11.6



Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 ZenithOptimedia Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project 27.5 Apollo Tyres Global 22.2
2 2 OMD Wet'n Wild Australia, MAB Property Group Austarlia, Lifecell India 33.6 SONY VAIO Vietnam 19.3
3 3 Havas Media Seagate APAC, Tourism Malaysia Regional, Parmigiani Watch 18.6 Abbott Nutrition Singapore 17.3
4 4 Carat Samsung SSD Korea(Search), TISCO Thailand(Search), TransAsia Airways Taiwan 16.9 Mitsubishi Electric Twaiwan 15.6
5 8 Initiative Reckitt Benckiser Regional, Santos Jaya Abadi Indonesia, Sampoerna Indonesia, Smartone Hong Kong 14.7   14.4
6 5 MEC Domino's Pizza Australia, SanDisk China, Abbott Nutrition Singapore 16.2 Dupont India 13.8
7 9 Universal McCann Federal Bank India, Target Australia, William Hill Australia, Lazada Thailand 19.8 Inoherb China 12.1
8 6 Starcom MediaVest AB InBev China, Kao Malaysia, Skyscanner SEA 18.7   11.2
9 7 PHD Newell Australia, Johnnie Walker Blue Global 10.5 Simple Singapore 10.0
10 11 Dentsu Media Otsuka Pharmaceutical Group Hong Kong, ASUS Hong Kong, Pfizer Taiwan 9.6 Mondomobile Thailand 8.0



Creative Agency Month Account Area
DDB Nov Pfizer Project Australia
TBWA Nov AXA Direct Korea
Dentsu Nov Dunlop Project China
DDB Nov Sinomax China
DDB Nov Suroy Project India
DDB Nov MoneyGram Project India
DDB Nov BMW India
JWT Nov Hyundai Pharm Korea
Ogilvy Nov Epson Printers Project Singapore
JWT Nov Seoul Milk Korea



Media Agency Month Account Area
Initiative Nov Santos Jaya Abadi Indonesia
Initiative Nov Reckitt Benckiser Regional
Universal McCann Nov Target Australia
OMD Nov Carlsberg Asia Pacific
Starcom Nov Kao Malaysia Malaysia
Universal McCann Nov William Hill Australia
Dentsu Media Nov Otsuka Pharmaceutical Hong Kong
OMD Nov Hasbro Asia Pacific
MEC Nov Domino's Pizza Australia
Mindshare Nov Apollo Tyres Asia Pacific


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