Staff Reporters
Jan 2, 2019

New Business League: November 2018 report

JWT, Wavemaker, Leo Burnett, MediaCom, McCann and Starcom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

New Business League: November 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project, IVPS Hong Kong Project, Fangte - Rebranding and brand consulting China 102.19 Amway Artistry China Project 101.87
2 3 J Walter Thompson Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific 91.54 Shell Global 79.68
3 2 Leo Burnett The Coca Cola Company Indonesia, Spotify India, Viacom 18 - Voot India, Hainan Airlines China 76.46 KEI Industries India Retainer 76.16
4 4 Publicis Adidas China, Expedia Hong Kong Project, Weigang Dairy China, Dr. Oetker India 72.19 MakeMy Trip India 71.89
5 5 Isobar Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand 48.55   48.55
6 6 Saatchi & Saatchi Yili Baby Milk China, JiuJiang XinYuan(九江) China Project, ChangSha Goat's Milk China Project, Sands China Project 36.62 Emirates Air Hongkong 35.92
7 8 McCann WorldGroup Philip Morris Korea Project, New Balance China Project, Remy Martin China Project, Yinji Holiday Resort China 35.92 Cathay Pacific Global 33.54
8 7 DDB Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India 55.90 Samsung Electronics visual display Global 33.10
9 9 Dentsu Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand 29.76 Uber India Project 28.46
10 10 BBDO Ford Global, MARS International India, Perodua Malaysia, DiDi China 61.15 Tourism Australia Global 24.47

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Wavemaker Mitsubishi Motors Australia, Huawei India, YouFoodz Australia, Chando China 59.97 United Airlines Global 41.56
2 1 MediaCom Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China 56.19 GSK Asia Pacific 38.50
3 3 Zenith Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific 40.18 Amway China 36.58
4 4 OMD BEIERSDORF South East Asia, Shell Australia, Clorox Australia, McDonald’s China 47.78 Luxottica Australia 33.61
5 5 Universal McCann Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia 33.65 General Mills China 29.48
6 6 Mindshare BP Global, Nestlé China, General Mills SEA, Amway China 67.44 AIA Insurance Thailand 27.81
7 7 Havas Media GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China 25.68 CapitaLand Singapore 21.69
8 8 Dentsu Aegis Network Intel Global, United Airlines Global 15.57   15.57
9 9 Spark Foundry AVON APAC, Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC 14.13   14.13
10 12 Starcom UOB Thailand Project, Telkomsel Indonesia, Snooze Australia, RGP Korea 29.66 General Mills Singapore, Malaysia, Thailand 13.56

TOP 10 APAC CREATIVE WINS

Agency Account Area
M&C Saatchi Tourism Australia Global
VMLY&R Amart Australia
VMLY&R Best&Less Australia
Publicis Adidas China
Tribal Worldwide Changi Airport Group Singapore
J Walter Thompson Globe Telecom, Inc. (myBusiness) Philippines
FCB Samsung New Zealand
Serviceplan Tmall China
Serviceplan VIVO China
VMLY&R TerryWhite Chemmart Australia

TOP 10 APAC MEDIA WINS

Agency Account Area
OMD BEIERSDORF South East Asia
Wavemaker Mitsubishi Motors Australia
Mindshare BP Global
Zenith Luxottica Asia Pacific
Wavemaker Huawei India
Wavemaker YouFoodz Australia
Wavemaker Courts Singapore
Zenith Lactalis Asia Pacific
Wavemaker Traveloka Indonesia
Starcom UOB Thailand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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