CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project, IVPS Hong Kong Project, Fangte - Rebranding and brand consulting China | 102.19 | Amway Artistry China Project | 101.87 |
| 2 | 3 | J Walter Thompson | Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific | 91.54 | Shell Global | 79.68 |
| 3 | 2 | Leo Burnett | The Coca Cola Company Indonesia, Spotify India, Viacom 18 - Voot India, Hainan Airlines China | 76.46 | KEI Industries India Retainer | 76.16 |
| 4 | 4 | Publicis | Adidas China, Expedia Hong Kong Project, Weigang Dairy China, Dr. Oetker India | 72.19 | MakeMy Trip India | 71.89 |
| 5 | 5 | Isobar | Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand | 48.55 | 48.55 | |
| 6 | 6 | Saatchi & Saatchi | Yili Baby Milk China, JiuJiang XinYuan(九江） China Project, ChangSha Goat's Milk China Project, Sands China Project | 36.62 | Emirates Air Hongkong | 35.92 |
| 7 | 8 | McCann WorldGroup | Philip Morris Korea Project, New Balance China Project, Remy Martin China Project, Yinji Holiday Resort China | 35.92 | Cathay Pacific Global | 33.54 |
| 8 | 7 | DDB | Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India | 55.90 | Samsung Electronics visual display Global | 33.10 |
| 9 | 9 | Dentsu | Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand | 29.76 | Uber India Project | 28.46 |
| 10 | 10 | BBDO | Ford Global, MARS International India, Perodua Malaysia, DiDi China | 61.15 | Tourism Australia Global | 24.47 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 2 | Wavemaker | Mitsubishi Motors Australia, Huawei India, YouFoodz Australia, Chando China | 59.97 | United Airlines Global | 41.56 |
| 2 | 1 | MediaCom | Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China | 56.19 | GSK Asia Pacific | 38.50 |
| 3 | 3 | Zenith | Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific | 40.18 | Amway China | 36.58 |
| 4 | 4 | OMD | BEIERSDORF South East Asia, Shell Australia, Clorox Australia, McDonald’s China | 47.78 | Luxottica Australia | 33.61 |
| 5 | 5 | Universal McCann | Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia | 33.65 | General Mills China | 29.48 |
| 6 | 6 | Mindshare | BP Global, Nestlé China, General Mills SEA, Amway China | 67.44 | AIA Insurance Thailand | 27.81 |
| 7 | 7 | Havas Media | GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China | 25.68 | CapitaLand Singapore | 21.69 |
| 8 | 8 | Dentsu Aegis Network | Intel Global, United Airlines Global | 15.57 | 15.57 | |
| 9 | 9 | Spark Foundry | AVON APAC, Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC | 14.13 | 14.13 | |
| 10 | 12 | Starcom | UOB Thailand Project, Telkomsel Indonesia, Snooze Australia, RGP Korea | 29.66 | General Mills Singapore, Malaysia, Thailand | 13.56 |
TOP 10 APAC CREATIVE WINS
| Agency | Account | Area |
|---|---|---|
| M&C Saatchi | Tourism Australia | Global |
| VMLY&R | Amart | Australia |
| VMLY&R | Best&Less | Australia |
| Publicis | Adidas | China |
| Tribal Worldwide | Changi Airport Group | Singapore |
| J Walter Thompson | Globe Telecom, Inc. (myBusiness) | Philippines |
| FCB | Samsung | New Zealand |
| Serviceplan | Tmall | China |
| Serviceplan | VIVO | China |
| VMLY&R | TerryWhite Chemmart | Australia |
TOP 10 APAC MEDIA WINS
| Agency | Account | Area |
|---|---|---|
| OMD | BEIERSDORF | South East Asia |
| Wavemaker | Mitsubishi Motors | Australia |
| Mindshare | BP | Global |
| Zenith | Luxottica | Asia Pacific |
| Wavemaker | Huawei | India |
| Wavemaker | YouFoodz | Australia |
| Wavemaker | Courts | Singapore |
| Zenith | Lactalis | Asia Pacific |
| Wavemaker | Traveloka | Indonesia |
| Starcom | UOB | Thailand |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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