Staff Reporters
Jan 2, 2018

New Business League: November 2017 update

In the second-to-last league table of 2017, McCann, DDB, and UM climb upwards, while JWT, Dentsu, Leo Burnett and Starcom slip.

New Business League: November 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Sanofi Korea, Chengdu Financial City China Project, HIL Ltd-IPL India Project 96.6 SingTel Singapore 91.0
2 2 Isobar VIP Bags India Digital, Titan(Digital) Global, Canon Thailand 65.9 Innisfree Malaysia 65.8
3 4 McCann WorldGroup Jungwoo BIT Korea, SamU Korea, UP Tourism India, ITC Classmate India 52.3 Hisense China 52.0
4 3 J Walter Thompson John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project 50.9 Tata Steel India 46.0
5 7 DDB Freedom Furniture Australia, National Hearing Care Australia, Indeed Australia 43.5 SilkAir Singapore 38.8
6 5 Dentsu Goomo.com India, Italthai Thailand, Naraya Thailand, Fujifilm Thailand 37.1 Uniqlo Thailand Project 37.0
7 6 Leo Burnett Gome China, Tiger Beer Shopper Australia Project, Valio China Project 36.5 McDonald's Australia 33.3
8 8 Publicis Queensland Health Australia Project, Huawei China Project, Asics China Project 27.4 ABinBev (Digital) Korea 25.7
9 9 Saatchi & Saatchi Victorian Electoral Commission Australia, MayLand City China, Wal-mart China 19.1 A.O.Smith China 18.7
10 10 Y&R Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India 19.6 Suncorp Bank Australia 18.6

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare L'oreal China Performance and Ecommerce, Unilever Global Communications Planning 75.8 Royal Caribbean China 65.8
2 2 MediaCom Akzo Nobel Paints Global, Singapore Govt Singapore, Tchibo China 62.4 SM Malls Philippines 55.7
3 3 Carat Royal Caribbean China, Ministry of Interior Thailand Project, Motorola Thailand 45.4 Lego Europe & Asia 38.7
4 4 dentsu X Car Client China 38.7 Booking.com Singapore 33.6
5 6 Universal McCann Lego Australia, Duty Zero Hong Kon, Marico India, Benesse Japan 24.9 Muthoot Pappachan Group India 21.4
6 5 Starcom Lucio Tan Group Philippines, HDFC Bank India Digital Media, McDonald's India Performance Marketing 30.6 Sanofi India 20.9
7 7 MEC Ren Ren Che China, Mead Johnson Philippines Digital, Happycall Korea 34.2 Snail White Thailand 20.3
8 8 Havas Media Muthoot Pappachan Group India, PSI India, NETS Singapore 18.7 Coty Iran 18.3
9 9 Initiative Lego Europe & Asia, Reckitt Benckiser Philippines, Jemena Australia 18.8 Vivo Vietnam 16.6
10= 11 Vizeum Borgward Auto (Planning) China, Siam Park City Thailand, Ready(Digital) Thailand 12.5 Marina Bay Sands Singapore 10.5
10= 10 OMD Levi's India, The Arya Vaidya Pharmacy India, Chisholm Institute (Buying) Australia 19.2 Audemars Piguet Singapore/Malaysia 10.5

TOP 10 CREATIVE WINS

Agency Account Area
McCann WorldGroup Chivas Regal Global
DDB Freedom Furniture Australia
M&C Saatchi Japan Airlines Global
WPP AUNZ BankWest Australia
FCB Merck Consumer Health Sangobion India
Publicis Queensland Health Project Australia
McCann WorldGroup Jungwoo BIT Korea
VCCP OPSM Australia
Leo Burnett Gome China
DDB National Hearing Care Australia

TOP 10 MEDIA WINS

Agency Account Area
Zenith Nestle India
Mindshare L'Oreal (performance and ecommerce) China
Mindshare Unilever (Communications Planning) Global
Initiative Lego Global
MindShare Indofoods Indonesia
MEC Ren Ren Che China
Starcom Lucio Tan Group Philippines
MEC Mead Johnson (Digital) Philippines
MindShare Hong Kong Disneyland Hong Kong
Initiative Reckitt Benckiser Philippines

Methodology: The New Business League is compiled by R3. Data from a number of multinational agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates and Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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