CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | Sanofi Korea, Chengdu Financial City China Project, HIL Ltd-IPL India Project | 96.6 | SingTel Singapore | 91.0 |
| 2 | 2 | Isobar | VIP Bags India Digital, Titan(Digital) Global, Canon Thailand | 65.9 | Innisfree Malaysia | 65.8 |
| 3 | 4 | McCann WorldGroup | Jungwoo BIT Korea, SamU Korea, UP Tourism India, ITC Classmate India | 52.3 | Hisense China | 52.0 |
| 4 | 3 | J Walter Thompson | John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project | 50.9 | Tata Steel India | 46.0 |
| 5 | 7 | DDB | Freedom Furniture Australia, National Hearing Care Australia, Indeed Australia | 43.5 | SilkAir Singapore | 38.8 |
| 6 | 5 | Dentsu | Goomo.com India, Italthai Thailand, Naraya Thailand, Fujifilm Thailand | 37.1 | Uniqlo Thailand Project | 37.0 |
| 7 | 6 | Leo Burnett | Gome China, Tiger Beer Shopper Australia Project, Valio China Project | 36.5 | McDonald's Australia | 33.3 |
| 8 | 8 | Publicis | Queensland Health Australia Project, Huawei China Project, Asics China Project | 27.4 | ABinBev (Digital) Korea | 25.7 |
| 9 | 9 | Saatchi & Saatchi | Victorian Electoral Commission Australia, MayLand City China, Wal-mart China | 19.1 | A.O.Smith China | 18.7 |
| 10 | 10 | Y&R | Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India | 19.6 | Suncorp Bank Australia | 18.6 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Mindshare | L'oreal China Performance and Ecommerce, Unilever Global Communications Planning | 75.8 | Royal Caribbean China | 65.8 |
| 2 | 2 | MediaCom | Akzo Nobel Paints Global, Singapore Govt Singapore, Tchibo China | 62.4 | SM Malls Philippines | 55.7 |
| 3 | 3 | Carat | Royal Caribbean China, Ministry of Interior Thailand Project, Motorola Thailand | 45.4 | Lego Europe & Asia | 38.7 |
| 4 | 4 | dentsu X | Car Client China | 38.7 | Booking.com Singapore | 33.6 |
| 5 | 6 | Universal McCann | Lego Australia, Duty Zero Hong Kon, Marico India, Benesse Japan | 24.9 | Muthoot Pappachan Group India | 21.4 |
| 6 | 5 | Starcom | Lucio Tan Group Philippines, HDFC Bank India Digital Media, McDonald's India Performance Marketing | 30.6 | Sanofi India | 20.9 |
| 7 | 7 | MEC | Ren Ren Che China, Mead Johnson Philippines Digital, Happycall Korea | 34.2 | Snail White Thailand | 20.3 |
| 8 | 8 | Havas Media | Muthoot Pappachan Group India, PSI India, NETS Singapore | 18.7 | Coty Iran | 18.3 |
| 9 | 9 | Initiative | Lego Europe & Asia, Reckitt Benckiser Philippines, Jemena Australia | 18.8 | Vivo Vietnam | 16.6 |
| 10= | 11 | Vizeum | Borgward Auto (Planning) China, Siam Park City Thailand, Ready(Digital) Thailand | 12.5 | Marina Bay Sands Singapore | 10.5 |
| 10= | 10 | OMD | Levi's India, The Arya Vaidya Pharmacy India, Chisholm Institute (Buying) Australia | 19.2 | Audemars Piguet Singapore/Malaysia | 10.5 |
TOP 10 CREATIVE WINS
| Agency | Account | Area |
|---|---|---|
| McCann WorldGroup | Chivas Regal | Global |
| DDB | Freedom Furniture | Australia |
| M&C Saatchi | Japan Airlines | Global |
| WPP AUNZ | BankWest | Australia |
| FCB | Merck Consumer Health Sangobion | India |
| Publicis | Queensland Health Project | Australia |
| McCann WorldGroup | Jungwoo BIT | Korea |
| VCCP | OPSM | Australia |
| Leo Burnett | Gome | China |
| DDB | National Hearing Care | Australia |
TOP 10 MEDIA WINS
| Agency | Account | Area |
|---|---|---|
| Zenith | Nestle | India |
| Mindshare | L'Oreal (performance and ecommerce) | China |
| Mindshare | Unilever (Communications Planning) | Global |
| Initiative | Lego | Global |
| MindShare | Indofoods | Indonesia |
| MEC | Ren Ren Che | China |
| Starcom | Lucio Tan Group | Philippines |
| MEC | Mead Johnson (Digital) | Philippines |
| MindShare | Hong Kong Disneyland | Hong Kong |
| Initiative | Reckitt Benckiser | Philippines |
Methodology: The New Business League is compiled by R3. Data from a number of multinational agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates and Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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