Staff Reporters
Jan 11, 2017

New Business League: November 2016 update

In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.

New Business League: November 2016 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy QSR Brands Malaysia proj, Karnataka Tourism India proj, BHP Aus proj 119.9 TBZ India 115.5
2 4 McCann WorldGroup Qualcomm China, CISCO India, C’estbon Beverage China 63.1 VIP India 61.9
3 3 Isobar Panasonic India digital project 61.1   61.1
4 2 Publicis 20th Century Fox Korea, Ausnutrition China, Huawei China project 60 FMCG Client China 58.4
5 6 DDB Western Bulldogs Australia proj, Disney Australia proj, Hennessy China 57.2 Vita Tea China/Hong Kong 55.1
6 5 Y&R Cool Pad Technology China, Pepsi Nutrition China, JTI Indonesia 56.9 Revlon Australia 54.8
7 7 TBWA Carver Korea, Adidas China project, Vida Nutriscience Philippines 48.6 TAB Australia 46.3
8 8 Dentsu FundsIndia.com India, Hug Innovations India 40.5 Weet-Bix Australia 38
9 10 J. Walter Thompson Heineken Thailand, Apollo Boutique India, Air Asia India 39.8 KT&G Korea 34.4
10 9 Saatchi & Saatchi Hero MotoCorp India, Nestle Vietnam project, MasterCard Advisors 33.8 Emirates Indonesia 31.8

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Yili (planning and content) China, HSBC (online) Aus, L’Oréal Korea 74.9 TNZ Australia 64.2
2 2 Zenith 21st Century Fox APAC, Henkel China, Reckitt Benckiser Malaysia 62 Huawei Kuwait 54
3 5 OMD Henkel GCC/Lebanon/Iran, Tabcorp Australia, Frucor Australia 45.9 Bakers Delight Australia 38.5
4 3 PHD SAP Thai, ExxonMobil Thai proj, First Financial Holding Taiwan proj 40.5 MYOB Australia 38.3
5 4 Carat DreamWorld Thai, Triumph Motorcycles Aus, Ministry of Energy Thai 36.7 OCBC Bank Singapore 34.7
6 6 Dentsu Media Japan National Tourism Organization Malaysia, FTMS China project 24.7 Amex Japan 22.5
7 9 MEC Tempo Scan (planning) Indo, Vistaprint India, Chang Beer Vietnam 17.8 Lenovo Malaysia 14.3
8 8 Initiative Maybank Mal, Sing, Indo, Phil, Century Tuna Phil, Continental Tire Cn 14.4 McPherson’s Australia 13.7
9 7 Vizeum Arnott’s Thailand, Sino-Pacific (ProFresh) Thailand, BAOJI Thailand proj 14.4 StudioCanal Australia 13.6
10 11 MediaCom News Corp Australia, British American Tobacco Indo, Adjavis India 46.6 Hitachi Japan 12.2

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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