New Business League: November 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Bae Systems Singapore, Yuhan Korea, Techcode China	79.9	Midea International Hong Kong	73.6
2	2	McCann WorldGroup	Nestle Philippines Project, Thermos Japan Project, Bangkok Airways Thailand	63.6	Lipitor Indonesia	57.3
3	3	DDB	Nippon China Project, Lego Korea, KVB China Project	50.9	Yuhan Korea	44.6
4	4	Y&R	Monash University Australia, Tatts Group Australia Project, Hiland India Project	50.6	Bacardi Breezer Thailand	42.8
5	6	Leo Burnett	Hilton (CN,JP,KR,SG), Boost Korea Project, SFA Japan	45.3	Anta Sportswear China	41.3
6	5	J Walter Thompson	Kinetic Super(Digital) Australia, Pepsi Weidongli Water China	44.9	Singapore Tourism Global	37.3
7	7	Dentsu	Qantas Australia, Metlife Korea Project, QiKU (Digital) India	38.9	Junlebao China	32.9
8	8	BBDO	Great Northern Australia, Honda Civic Thailand, Bacardi Japan	37.5	General Mills India	29.4
9	9	Publicis	Proya China Project, Jing Dong China Project, ChangAn China Project	28.8	Cebu Pacific Philippines	24
10	11	TBWA	Singapore Tourism Global, Siemens Appliances China, GoDaddy China	23.8	Tigerair(Social) Singapore	21.9

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	3	PHD	Unilever Greater China, Hawaii Tourism China, The Garvan Institute Australia	51.2	Banyan Tree Singapore	49
2	1	Carat	Mondelez APAC,  Union Pan Exhibition Thailand, Jacob Douwe Egbert Thailand	53.3	Simplot Foods Australia	43.4
3	8	Mindshare	Unilever Asia(Ex Greater China), Pizza Hut Korea, ALTX India	48.7	DTCM Dubai	38.6
4	2	Starcom MediaVest	Coca-Cola Thailand, NTUC First Campus Singapore, Unisim Singapore	39.5	GSK APAC	33.2
5	7	ZenithOptimedia	Mercedes-Benz China, Scoot Airline China, MVMH Korea	30.9	Warner Bros Singapore	26.6
6	4	Universal McCann	Optus Australia, JNJ APAC, Malaysia Airlines Malaysia, H&M Japan	32.4	Tempur Japan	25.1
7	5	MediaCom	Koovs India, MPA Singapore, General Mills Thailand	28.6	Slater & Gordon(Buying) Australia	23.1
8	6	Dentsu Media	Disney SEA, Baidu China, Bridgestone Korea, Acura Brand Promotion China	22.8	Indosat Indonesia	19.4
9	9	Havas Media	DTCM Dubai, Lemon Square China, CIMB Niaga Indonesia	24.6	Shyam Telecom India	18.2
10	11	OMD	Under Armour Australia Project, Telenor India, Jotun Thailand	36.7	iiNet Australia	11.1

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Creative Agency	Account	Area
1	BBDO	Great Northern Beer	Australia
2	TBWA	Singapore Tourism	Global
3	VML	Pringles	Asia Pacific
4	M&C Saatchi	Ru Films Project	India
5	Leo Burnett	Boost Project	Korea
6	VML	Microsoft	Australia
7	TBWA	Siemens Appliances	China
8	Dentsu	QiKU (Digital)	India
9	Forward3D	Kakao	Global
10	VML	Kellogg martech (Digital)	APAC

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Mindshare	Unilever	Asia(Ex Greater China)
2	PHD	Unilever	Greater China
3	ZenithOptimedia	Mercedes-Benz	China
4	Universal McCann	Optus	Australia
5	ZenithOptimedia	LVMH	Korea
6	Havas Media	DTCM	Dubai
7	Mindshare	Digi	Malaysia
8	Foundation	Mercedes-Benz	ANZ
9	Havas Media	Lemon Square	China
10	Dentsu Media	Disney	SEA