Staff Reporters
Jan 7, 2016

New Business League: November 2015 update

Leo Burnett and JWT switch positions in creative, while PHD takes the top media spot and Mindshare rises five places.

New Business League: November 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Bae Systems Singapore, Yuhan Korea, Techcode China 79.9 Midea International Hong Kong 73.6
2 2 McCann WorldGroup Nestle Philippines Project, Thermos Japan Project, Bangkok Airways Thailand 63.6 Lipitor Indonesia 57.3
3 3 DDB Nippon China Project, Lego Korea, KVB China Project 50.9 Yuhan Korea 44.6
4 4 Y&R Monash University Australia, Tatts Group Australia Project, Hiland India Project 50.6 Bacardi Breezer Thailand 42.8
5 6 Leo Burnett Hilton (CN,JP,KR,SG), Boost Korea Project, SFA Japan 45.3 Anta Sportswear China 41.3
6 5 J Walter Thompson Kinetic Super(Digital) Australia, Pepsi Weidongli Water China 44.9 Singapore Tourism Global 37.3
7 7 Dentsu Qantas Australia, Metlife Korea Project, QiKU (Digital) India 38.9 Junlebao China 32.9
8 8 BBDO Great Northern Australia, Honda Civic Thailand, Bacardi Japan 37.5 General Mills India 29.4
9 9 Publicis Proya China Project, Jing Dong China Project, ChangAn China Project 28.8 Cebu Pacific Philippines 24
10 11 TBWA Singapore Tourism Global, Siemens Appliances China, GoDaddy China 23.8 Tigerair(Social) Singapore 21.9



New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m)     Recent losses Estimated overall YTD revenue (US$m)            
1 3 PHD Unilever Greater China, Hawaii Tourism China, The Garvan Institute Australia 51.2 Banyan Tree Singapore 49
2 1 Carat Mondelez APAC,  Union Pan Exhibition Thailand, Jacob Douwe Egbert Thailand 53.3 Simplot Foods Australia 43.4
3 8 Mindshare Unilever Asia(Ex Greater China), Pizza Hut Korea, ALTX India 48.7 DTCM Dubai 38.6
4 2 Starcom MediaVest Coca-Cola Thailand, NTUC First Campus Singapore, Unisim Singapore 39.5 GSK APAC 33.2
5 7 ZenithOptimedia Mercedes-Benz China, Scoot Airline China, MVMH Korea 30.9 Warner Bros Singapore 26.6
6 4 Universal McCann Optus Australia, JNJ APAC, Malaysia Airlines Malaysia, H&M Japan 32.4 Tempur Japan 25.1
7 5 MediaCom Koovs India, MPA Singapore, General Mills Thailand 28.6 Slater & Gordon(Buying) Australia 23.1
8 6 Dentsu Media Disney SEA, Baidu China, Bridgestone Korea, Acura Brand Promotion China 22.8 Indosat Indonesia 19.4
9 9 Havas Media DTCM Dubai, Lemon Square China, CIMB Niaga Indonesia 24.6 Shyam Telecom India 18.2
10 11 OMD Under Armour Australia Project, Telenor India, Jotun Thailand 36.7 iiNet Australia 11.1



Rank Creative Agency Account Area
1 BBDO Great Northern Beer Australia
2 TBWA Singapore Tourism Global
3 VML Pringles Asia Pacific
4 M&C Saatchi Ru Films Project India
5 Leo Burnett Boost Project Korea
6 VML Microsoft Australia
7 TBWA Siemens Appliances China
8 Dentsu QiKU (Digital) India
9 Forward3D Kakao Global
10 VML Kellogg martech (Digital) APAC


Rank Agency Account Market
1 Mindshare Unilever Asia(Ex Greater China)
2 PHD Unilever Greater China
3 ZenithOptimedia Mercedes-Benz China
4 Universal McCann Optus Australia
5 ZenithOptimedia LVMH Korea
6 Havas Media DTCM Dubai
7 Mindshare Digi Malaysia
8 Foundation Mercedes-Benz ANZ
9 Havas Media Lemon Square China
10 Dentsu Media Disney SEA


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