Staff Reporters
Jan 5, 2015

New Business League: November 2014 rankings

ASIA-PACIFIC - SapientNitro and ZenithOptimedia edge upwards in R3's latest New Business League ranking.

New Business League: November 2014 rankings

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].



New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD win revenue (US$m)
1 1 Ogilvy Indosat Indonesia, Gibraltar Hong Kong Project, Philips Hong Kong Project 94.1 Vodafone Australia 77.8
2 2 McCann WorldGroup Nespresso Japan Project, Plaza Singapore Project, Shenzhen Happy Valley China Project 72.5 AMO Japan Project 67.6
3 3 Leo Burnett Fortis Health Care India, Tourism Authority of Thailand Project, Samsung CRM Thailand 49.6 Micromax Mobile India Project 47.9
4 4 DDB Gilead Australia, Actavis Australia, Wolf Blass Wines Australia, Shanghai Jia Hua China 46.6 Nippon Paint Malaysia 43.2
5 5 Y&R China Project, Haier Japan Project, Komatsu Australia Project 44.1 NSW Electoral Commission Australia 38.5
6 7 SapientNitro Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project 21.3   21.3
7 8 Lowe Freecharge India, North Star Apartments India, Serendipity Infolabs India Project 21.3 Apollo Hospital India 20.2
8 6 JWT AHA Coffee China Project, OPPO China, NBA India 23.0 Indosat Indonesia 18.3
9 10 Dentsu Prudential Life Assurance Thailand Project, AP Honda Thailand, Bestore China 21.0 Rajthevee Clinic Thailand 18.1
10 9 TBWA Origin Australia Project, Dusk Australia, NBA Asia(Social Media) Hong Kong  19.1 Nissan Motors India 17.0



New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD win revenue (US$m)
1 1 Carat Baby First China, Sephora China, BigPipe (Spark Ventures) New Zealand 82.1 20th Century Fox China 73.7
2 2 Starcom MediaVest Cerebos Malaysia, Tourism Authority of Thailand, Manila Bulletin Philippines 38.2 Combe Australia 35.1
3 3 Mindshare Garuda Indonesia Airlines Indonesia, Facebook Australia, Wyeth Nutrition China 35.9 Taiwan Tobacco & Liquor Corporation 28.8
4 4= ZenithOptimedia 20th Century Fox China, Malaysia Tourism ANZ, OLX(Digital) India 25.5   20.5
5 4= OMD Oroton Group Australia, Yannick Taiwan, National Portrait Gallery Australia 33.0 Innisfree Malaysia 19.9
6 7 Vizeum SingTel Regional, BMW India, Hindware India 14.0 Nippon Paint (Coatings) Philippines 13.4
7 6 MediaCom AirAsia Thailand, VW Taiwan, MSD Philippines 16.9 Danone Nutricia New Zealand 13.3
8 8 MEC & TV India, KMT Election Taiwan, Combe Australia, Essilor Thailand 17.5 H&M Taiwan 12.6
9 9 PHD Bayer China, Brisbane Airport Corporation, Creative Spike Thailand 13.4 Menarini Australia 12.1
10 10 Dentsu Media TongYang Magic Korea, Kaohsiung City Government Taiwan, Korean Red Ginseng Hong Kong Project 9.2 Citizen Watch Co. Taiwan 7.9



Rank Creative agency Account Area
1 Ogilvy Indosat Indonesia
2 Lowe Remy Martin China
3 SapientNitro OMO China
4 SapientNitro Scotts Singapore
5 Grey Reach Mobile India
6 Y&R Project China
7 Lowe Freecharge India
8 SapientNitro Dove men Project  Singapore
9 Lowe North Star Apartments India
10 Lowe Serendipity Infolabs (Taxi4Sure) Project India



Rank Media agency Account Area
1 PHD Bayer China
2 Mindshare Wyeth Nutrition China
3 Starcom MediaVest Cerebos Malaysia
4 Mindshare Garuda Indonesia Airlines Indonesia
5 Mindshare Foxtel  Australia
6 MediaCom AirAsia Thailand 
7 MediaCom Volkswagen Taiwan
8 Starcom MediaVest Tourism Authority of Thailand Thailand
9 Starcom MediaVest EGAT Thailand
10 Vizeum Singtel India


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