New Business League: November 2014 rankings

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD win revenue (US$m)
1	1	Ogilvy	Indosat Indonesia, Gibraltar Hong Kong Project, Philips Hong Kong Project	94.1	Vodafone Australia	77.8
2	2	McCann WorldGroup	Nespresso Japan Project, Plaza Singapore Project, Shenzhen Happy Valley China Project	72.5	AMO Japan Project	67.6
3	3	Leo Burnett	Fortis Health Care India, Tourism Authority of Thailand Project, Samsung CRM Thailand	49.6	Micromax Mobile India Project	47.9
4	4	DDB	Gilead Australia, Actavis Australia, Wolf Blass Wines Australia, Shanghai Jia Hua China	46.6	Nippon Paint Malaysia	43.2
5	5	Y&R	Autohome.com.cn China Project, Haier Japan Project, Komatsu Australia Project	44.1	NSW Electoral Commission Australia	38.5
6	7	SapientNitro	Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project	21.3		21.3
7	8	Lowe	Freecharge India, North Star Apartments India, Serendipity Infolabs India Project	21.3	Apollo Hospital India	20.2
8	6	JWT	AHA Coffee China Project, OPPO China, NBA India	23.0	Indosat Indonesia	18.3
9	10	Dentsu	Prudential Life Assurance Thailand Project, AP Honda Thailand, Bestore China	21.0	Rajthevee Clinic Thailand	18.1
10	9	TBWA	Origin Australia Project, Dusk Australia, NBA Asia(Social Media) Hong Kong	19.1	Nissan Motors India	17.0

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD win revenue (US$m)
1	1	Carat	Baby First China, Sephora China, BigPipe (Spark Ventures) New Zealand	82.1	20th Century Fox China	73.7
2	2	Starcom MediaVest	Cerebos Malaysia, Tourism Authority of Thailand, Manila Bulletin Philippines	38.2	Combe Australia	35.1
3	3	Mindshare	Garuda Indonesia Airlines Indonesia, Facebook Australia, Wyeth Nutrition China	35.9	Taiwan Tobacco & Liquor Corporation	28.8
4	4=	ZenithOptimedia	20th Century Fox China, Malaysia Tourism ANZ, OLX(Digital) India	25.5		20.5
5	4=	OMD	Oroton Group Australia, Yannick Taiwan, National Portrait Gallery Australia	33.0	Innisfree Malaysia	19.9
6	7	Vizeum	SingTel Regional, BMW India, Hindware India	14.0	Nippon Paint (Coatings) Philippines	13.4
7	6	MediaCom	AirAsia Thailand, VW Taiwan, MSD Philippines	16.9	Danone Nutricia New Zealand	13.3
8	8	MEC	& TV India, KMT Election Taiwan, Combe Australia, Essilor Thailand	17.5	H&M Taiwan	12.6
9	9	PHD	Bayer China, Brisbane Airport Corporation, Creative Spike Thailand	13.4	Menarini Australia	12.1
10	10	Dentsu Media	TongYang Magic Korea, Kaohsiung City Government Taiwan, Korean Red Ginseng Hong Kong Project	9.2	Citizen Watch Co. Taiwan	7.9

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Creative agency	Account	Area
1	Ogilvy	Indosat	Indonesia
2	Lowe	Remy Martin	China
3	SapientNitro	OMO	China
4	SapientNitro	Scotts	Singapore
5	Grey	Reach Mobile	India
6	Y&R	Autohome.com.cn Project	China
7	Lowe	Freecharge	India
8	SapientNitro	Dove men Project	Singapore
9	Lowe	North Star Apartments	India
10	Lowe	Serendipity Infolabs (Taxi4Sure) Project	India

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Media agency	Account	Area
1	PHD	Bayer	China
2	Mindshare	Wyeth Nutrition	China
3	Starcom MediaVest	Cerebos	Malaysia
4	Mindshare	Garuda Indonesia Airlines	Indonesia
5	Mindshare	Foxtel	Australia
6	MediaCom	AirAsia	Thailand
7	MediaCom	Volkswagen	Taiwan
8	Starcom MediaVest	Tourism Authority of Thailand	Thailand
9	Starcom MediaVest	EGAT	Thailand
10	Vizeum	Singtel	India