
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD win revenue (US$m) |
1 | 1 | Ogilvy | Indosat Indonesia, Gibraltar Hong Kong Project, Philips Hong Kong Project | 94.1 | Vodafone Australia | 77.8 |
2 | 2 | McCann WorldGroup | Nespresso Japan Project, Plaza Singapore Project, Shenzhen Happy Valley China Project | 72.5 | AMO Japan Project | 67.6 |
3 | 3 | Leo Burnett | Fortis Health Care India, Tourism Authority of Thailand Project, Samsung CRM Thailand | 49.6 | Micromax Mobile India Project | 47.9 |
4 | 4 | DDB | Gilead Australia, Actavis Australia, Wolf Blass Wines Australia, Shanghai Jia Hua China | 46.6 | Nippon Paint Malaysia | 43.2 |
5 | 5 | Y&R | Autohome.com.cn China Project, Haier Japan Project, Komatsu Australia Project | 44.1 | NSW Electoral Commission Australia | 38.5 |
6 | 7 | SapientNitro | Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project | 21.3 | 21.3 | |
7 | 8 | Lowe | Freecharge India, North Star Apartments India, Serendipity Infolabs India Project | 21.3 | Apollo Hospital India | 20.2 |
8 | 6 | JWT | AHA Coffee China Project, OPPO China, NBA India | 23.0 | Indosat Indonesia | 18.3 |
9 | 10 | Dentsu | Prudential Life Assurance Thailand Project, AP Honda Thailand, Bestore China | 21.0 | Rajthevee Clinic Thailand | 18.1 |
10 | 9 | TBWA | Origin Australia Project, Dusk Australia, NBA Asia(Social Media) Hong Kong | 19.1 | Nissan Motors India | 17.0 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD win revenue (US$m) |
1 | 1 | Carat | Baby First China, Sephora China, BigPipe (Spark Ventures) New Zealand | 82.1 | 20th Century Fox China | 73.7 |
2 | 2 | Starcom MediaVest | Cerebos Malaysia, Tourism Authority of Thailand, Manila Bulletin Philippines | 38.2 | Combe Australia | 35.1 |
3 | 3 | Mindshare | Garuda Indonesia Airlines Indonesia, Facebook Australia, Wyeth Nutrition China | 35.9 | Taiwan Tobacco & Liquor Corporation | 28.8 |
4 | 4= | ZenithOptimedia | 20th Century Fox China, Malaysia Tourism ANZ, OLX(Digital) India | 25.5 | 20.5 | |
5 | 4= | OMD | Oroton Group Australia, Yannick Taiwan, National Portrait Gallery Australia | 33.0 | Innisfree Malaysia | 19.9 |
6 | 7 | Vizeum | SingTel Regional, BMW India, Hindware India | 14.0 | Nippon Paint (Coatings) Philippines | 13.4 |
7 | 6 | MediaCom | AirAsia Thailand, VW Taiwan, MSD Philippines | 16.9 | Danone Nutricia New Zealand | 13.3 |
8 | 8 | MEC | & TV India, KMT Election Taiwan, Combe Australia, Essilor Thailand | 17.5 | H&M Taiwan | 12.6 |
9 | 9 | PHD | Bayer China, Brisbane Airport Corporation, Creative Spike Thailand | 13.4 | Menarini Australia | 12.1 |
10 | 10 | Dentsu Media | TongYang Magic Korea, Kaohsiung City Government Taiwan, Korean Red Ginseng Hong Kong Project | 9.2 | Citizen Watch Co. Taiwan | 7.9 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Creative agency | Account | Area |
1 | Ogilvy | Indosat | Indonesia |
2 | Lowe | Remy Martin | China |
3 | SapientNitro | OMO | China |
4 | SapientNitro | Scotts | Singapore |
5 | Grey | Reach Mobile | India |
6 | Y&R | Autohome.com.cn Project | China |
7 | Lowe | Freecharge | India |
8 | SapientNitro | Dove men Project | Singapore |
9 | Lowe | North Star Apartments | India |
10 | Lowe | Serendipity Infolabs (Taxi4Sure) Project | India |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Media agency | Account | Area |
1 | PHD | Bayer | China |
2 | Mindshare | Wyeth Nutrition | China |
3 | Starcom MediaVest | Cerebos | Malaysia |
4 | Mindshare | Garuda Indonesia Airlines | Indonesia |
5 | Mindshare | Foxtel | Australia |
6 | MediaCom | AirAsia | Thailand |
7 | MediaCom | Volkswagen | Taiwan |
8 | Starcom MediaVest | Tourism Authority of Thailand | Thailand |
9 | Starcom MediaVest | EGAT | Thailand |
10 | Vizeum | Singtel | India |